As a world-famous outdoor sports brand, Northface entered the Chinese mainland market in 2000. In order to expand brand awareness and influence, its official Chinese brand name is "Lespheus" (transliteration of English original name "Northface"), which is used for its brand stores and product accessories. However, among the domestic consumers who came into contact with this brand earlier, most of them still like to call it "North Face" or "North Face".