1. Different brands:

jordan is China's leading sporting goods brand enterprise and is a sporting goods brand of Jordan Sports Co., Ltd. One of the top 100 enterprises in Fujian Province and the top 30 tax paying enterprises in Fujian Province.

AIR JORDAN is an American brand. The company is headquartered in Oregon, near Beaverton. Air Jordan is a series of Nike named after the most famous NBA star in history, Michael Jordan.

2. Different logos:

The logo of the Jordan national sports brand is a silhouette of a basketball player dribbling plus the brand's Chinese name "Qiaodan". Judging from the overall impression, he does look a bit like Michael Jordan. The overall LOGO feels close to the LOGO form of Nike's Air Jordan brand.

The AIR JORDAN pattern originates from Jump-man’s most classic take-off from the free throw line in the slam dunk contest. The silhouette of the moment flying in the air is used as the trademark of the Jordan (AIR JORDAN) brand.

3. Different cultural connotations:

Qiaodan Sports has always adhered to the mission of "providing consumers with a healthier lifestyle with excellent sports experience" and is committed to serving consumers Establish a professional sports shoes and apparel brand image with superior performance, fashionable appearance and reliable quality in mind.

In the future, Qiaodan Sports will adhere to the core values ??of "consumer orientation, integrity, innovation, collaboration, and enjoyment", actively assume the responsibility for the development of national sports brands, forge ahead and continue to innovate, Strive to develop into the most influential sporting goods brand in China and re-create the glory of China's sports industry.

The AIR JORDAN series of sneakers are far ahead of other products in terms of sales and market demand, setting higher design, innovation and functional benchmarks for the entire sports shoe industry every year. The core of the series lies in the perfect combination of athletes and technology - Michael Jordan, the most dazzling superstar in basketball history, and the basketball shoes that accompany the superstar through his glorious career, highlighting his unremitting pursuit of functionality, innovation and achievement.

Extended information:

Jordan basketball shoes are one of the sportswear designed, produced and operated by Jordan Sports Goods Co., Ltd. According to different sports categories of Jordan basketball shoes, we design and produce many types of sports shoes, basketball shoes, casual shoes, sneakers, running shoes, table tennis shoes, tennis shoes, casual shoes, etc.

In order to meet the needs of professional athletes and sports enthusiasts for basketball, Jordan basketball shoes are designed to produce competition shoes that have the dual functions of shock absorption and spring assistance and a shoe body design that protects the ankle.

In 1985, Michael Jordan was hired by a sports goods manufacturer that was still a small manufacturer at the time with a high-paying contract. Nike signed a contract with Jordan, and Nike immediately launched the first sneaker named after Jordan, the first in the Air Jordan series.

Reference materials: Baidu Encyclopedia-Jordan (Chinese sporting goods brand); Baidu Encyclopedia-AIR JORDAN