To ordinary people, the word z? may be one of the 26 letters in English, but it has no other deeper meaning. But recently Swiss insurance companies stopped using the ?z? trademark. This miraculous operation of the Swiss Insurance Company has given the public unlimited room for imagination. Later, Swiss insurance companies also made a series of explanations. This is mainly because in the recent Russo-Japanese war that attracted international attention, the word "z" often appeared in Russian armored vehicles and other military equipment. The meaning of this word represents "victory" to Russian official agencies. If Sweden uses this symbol, it will leave the illusion of supporting Russia in the international community. Therefore, the Swiss insurance company had to stop using the ?z? trademark. Proposed revocation means that after a trademark is registered, disputes arise due to several statutory reasons, and the trademark is revoked and no longer enjoys the exclusive right to use the trademark. Since the main reason is illegal registration, there are two types of disputes: illegal registration and malicious registration. Improper registration mainly means that the registered trademark violates the provisions of the Trademark Law and a mark that is not allowed to be registered is registered as a trademark. Article 10 of the Trademark Law stipulates 8 situations in which a trademark cannot be used as a trademark, and Article 11 stipulates 3 situations in which a registered trademark cannot be used. Article 12 provides for three-dimensional logos that cannot be registered, which is very rare. Under normal circumstances, after the applicant submits a trademark registration, the Trademark Office examiners will examine the trademark. Trademarks that fail the examination will be rejected. So what is the basis for the examiner to reject the trademark? Why was your trademark advantage rejected? The brand name lacks distinctiveness. For example, the applicant registered trademarks using relatively common words, such as travel, mobile phones and toothpaste. The judges felt the names lacked obviousness. Because consumers cannot use this name to distinguish the brand. Now, let me talk about the beautiful vision and meaning of this ?z? word. The word z originally represented all good things in Western countries, but it is generally used to represent victory in wars. ?z? originally belonged to the Latin alphabet. z has the meaning of sacrifice, god, spirit, pursuit, possession and property. Judging from the many meanings of the word z, it still has many challenging meanings, and the mysterious atmosphere in some domineering has contributed to this. War itself is cruel, a last resort, a threatening bomb to a peaceful world, and something that international friends cannot avoid