On August 11th, Tmall released new rules, announcing that merchants who have settled in Tmall can change their store names once every 365 days. The specific requirements are as follows: Tmall store name change rules

1. Store name refers to the identification factors related to Tmall stores, such as store member name, merchant store wangwang account number, merchant store NICK and store domain name;

2. The name of the store applying for change shall not exceed 24 characters, with 2 characters in Chinese and 1 character in letters/numbers;

3. When the brand name is changed, the modified brand form should be consistent with the trademark registration certificate, such as the case of letters;

4. When it comes to the change of category words, the category words applied for change should be listed in the Optional Category Words in the Naming Rules of Tmall Stores;

5. If the store type is changed (franchise stores are changed to exclusive stores), the authorization of other brands will be cancelled, and the merchants need to remove the products of other brands;

6. The change of store type and store name should strictly abide by Tmall Store Naming Rules;

7. The application evaluation submitted by the merchants will refer to the structure of Tmall stores and the needs of consumers, and the final result will be subject to the notice of actual change results.

note: after the store name is changed, the group created and joined by the store still exists, but if the original store name is displayed and other group members click on Want Want, the merchant cannot receive the message; Links collected locally and containing the original domain name will be invalid due to the change of domain name. There may be risks of data loss when the store name is changed, such as chat history and the fact that the purchased consumer can't contact the merchant through the purchased page. Please back up the data in advance and provide good service to the consumer. Tmall store name/store type change FAQ

1. What are the open scope and conditions for store name change?

At present, the name change of the store is only open to Tmall domestic stores and merchants with operating brands, but it does not include special category stores (telephone communication/pharmacy/book category), Tmall International/Flying Pig, etc. The overall store name change must conform to the store naming rules, and the following types of changes can be supported (in strict accordance with the brand form on the trademark registration certificate):

(1) Change of brand name form:

1. Add Chinese/English, for example: the original store name: Chinese flagship store, and the authorized brand contains both Chinese and English forms, so you can apply to change it to Chinese/English flagship store or English flagship store.

2. Delete Chinese/English. For example, the original store name: Chinese/English flagship store, and the authorized brand includes both Chinese and English, and you can apply to change it into a Chinese flagship store or an English flagship store.

3. Adjust English case. For example, if the original store name is abcd flagship store, the authorized brand is abcd, and the actual registered trademark is AbcD, you can apply to change it to AbcD flagship store. The case should be strictly in accordance with the brand form on the trademark registration certificate

(2) Add/delete/adjust category words

For example, if the original store name is Chinese flagship store, you can apply to change it to Chinese women's flagship store

(3) Add the word "store"

For example, if the original store name is Chinese flagship store, you can apply to change it to Chinese flagship store.

1. what materials do I need to change the store name?

trademark registration certificate and brand authorization are required for the change of store name, and exclusive authorization is required for flagship stores. Exclusive authorization template

2. What is the operation process for the change of store name?

5 steps: knowing the instructions-submitting the application-reviewing the results-publicizing the change-making the change successful.

operation path: after logging in to tmall with the store main account, click to enter the merchant center.

(1) after entering the store name change page, click to know the instructions;

(2) Fill in the name and domain name information of the newly applied store, and pay attention to the audit results after submitting the qualification materials. The audit time limit is 7 working days;

(3) After approval, you can choose to go to publicity (7 days) or cancel the application (warm reminder: after clicking to publicity, the application process will be irreversible). After the publicity period is over, you will enter the change execution stage, and the change is expected to be completed within 1 working day. The page is as follows:

3. How long does it take to review the change of store name?

At present, it takes 7 working days to change the store name, and the review results can be found on the page. After the public announcement, T+1 will complete the change

4. What information does the store name change involve?

the change of store name includes the change of store member name, merchant store wangwang account number, merchant store NICK and store domain name and other related identification elements of tmall store.

5. what is the risk of changing the store name?

(1) After the store name is changed, the group created and joined by the store still exists, but the original store name is displayed, and other group members click on Want Want, so the merchant cannot receive the message; Links collected locally and containing the original domain name will be invalid due to the change of domain name.

(2) There may be risks of data loss when the store name is changed, such as chat history and the fact that the purchased consumer can't contact the merchant through the purchased page. Please back up the data in advance and provide good service to the consumer.

the store will publicize the information to consumers on the store homepage.