According to New Zealand’s Trademark Law, letters, graphics, slogans, shapes, colors, sounds, smells, etc., or combinations thereof, can be registered as trademarks, but they need to be distinctive. Distinctiveness means that the characteristics of the trademark applied for registration must be sufficient to enable consumers to distinguish it from the trademarks of other operators. In addition, the trademark applied for registration must not infringe the rights enjoyed by others before the filing date, such as the copyright of design works.