Sports brands are generated based on the brand’s behavioral classification. The more successful representatives in China are LI-NING, ANTA, XTEP, 361 Degrees, Jordan and Hailes.

Li Ning is a sporting goods company founded in 1990 by Mr. Li Ning, the "Prince of Gymnastics". It is headquartered in Zhongguancun Science and Technology Park, Tongzhou District, Beijing. After more than 20 years of exploration, Li Ning has gradually become a representative company of China. , a leading international sports brand company.

ANTA Sports Goods Co., Ltd., referred to as ANTA Sports or ANTA, is China's leading sporting goods company, mainly engaged in the design, development, manufacturing and marketing of ANTA brand sporting goods, including sports shoes, clothing and accessories.

Xtep, founded in 2001, is a large-scale sports fashion sporting goods company.

361° is a comprehensive sporting goods company integrating branding, R&D, design, production and distribution. Its products include sports shoes, clothing and related accessories, children's clothing, fashion and leisure and other categories. .

Qiaodan, a sporting goods brand owned by Jordan Sports Co., Ltd. Qiaodan Sports Co., Ltd. is China's leading sporting goods brand enterprise, one of the top 100 enterprises in Fujian Province and the top 30 tax paying enterprises in Fujian Province.

Extended information

Benefits of exercise

1. Physical exercise is beneficial to the growth of human bones and muscles, enhances cardiopulmonary function, and improves the blood circulation system and respiratory system and the functional status of the digestive system, which is beneficial to the growth and development of the human body, improves disease resistance, and enhances the organism's adaptability.

2. Reduce the chance of children suffering from heart disease, high blood pressure, diabetes and other diseases in adulthood.

3. Physical exercise is one of the most active and effective ways to enhance physical fitness.

4. It can reduce the risk of premature aging.

5. Physical exercise can improve the regulatory function of the nervous system, improve the nervous system's ability to judge the intricate changes in human body activities, and make timely, coordinated, accurate and rapid responses; enable the human body to adapt to the changes in the internal and external environment. Change and maintain the normal progress of body life activities.

6. Physical exercise can regulate the physiological balance of the human body and achieve the effects of disease treatment and prevention.

Psychologically

1. Physical exercise has the function of regulating body tension, improving physiological and psychological conditions, and restoring physical strength and energy;

2. Physical exercise can improve physical health, give a tired body a positive rest, and enable people to devote themselves to study and work energetically;

3. Stretch the body and mind, help you sleep well and eliminate the stress caused by reading;

4. Physical exercise can cultivate sentiments, maintain a healthy mentality, give full play to individual enthusiasm, creativity and initiative, thereby improving self-confidence and values, so that personality can achieve healthy and harmonious development in a harmonious atmosphere. ;

5. Group projects and competitive activities in physical exercise can cultivate people's unity, collaboration and collectivism spirit.

Reference: Baidu Encyclopedia-Sports Brand