Taking the initial letter "Y" of English LOGO as the design breakthrough point, the design extends a figurative figure, which contains an inclined and angular diagonal line, and appeals to a strong and masculine sense of power, which makes the figure convey the feeling of eagle hitting the sky; At the same time, the graphics also contain the combination of straight line and diagonal line, which appeals to the harmonious rhythm of combining rigidity with softness and shows the brand idea of affinity and harmony. Thus, what the core graphics appeal to is: humanism, affinity and harmony.

"will" means will, intention and will. The will of the brand is for our market, for our customers, for our employees and for our society. It embodies a people-oriented, people-oriented values. "Er" is for you in the old saying. By you, I mean our customers, employees and your relationship with me. It reflects the affinity attitude of the brand, just as the brand has affinity products, affinity prices and affinity market relations. "Kang" is advocated by Yierkang, which means your health, your recreation, your Kangning and your Kangtai, and reflects an atmosphere. For customers, Yierkang provides a healthy and comfortable consumption experience; For employees, Elcon provides a positive and happy working environment. Therefore, this atmosphere is a kind of harmony.

to sum up, the brand concept of Ilcom is "people-oriented, friendly and harmonious", which is also the spirit of Ilcom. Here, people are standing on an individual's point of view and conveying a kind of values; Affinity is standing in the perspective of a group and team, creating an atmosphere; Harmony is from the perspective of society and even nature, which embodies the realm of brand.