In 2013, a "shattering and shocking" event happened for Nokia. What could be more sensational than the fact that a mobile phone manufacturer that used to have the largest mobile phone market share was acquired? Who would have thought that when Motorola was acquired by Google two years ago, Nokia would have the same fate? Today, Nokia was acquired by Microsoft. Will Nokia's fate in the future be the same as the current sluggish Motorola?
The acquisition of Nokia also shows that there will never be a victorious general on the battlefield, and there is no permanent number one in the world. This society is dominated by the weak and the strong; it will only be a matter of time before it is acquired. In today's environment where technology is developing day by day, acquisitions have long become commonplace. Since Lenovo acquired IBM's personal PC business. Acquisition is no longer a myth. "Anything is possible" when being acquired. Nowadays, there are so many companies at home and abroad that have been acquired, too numerous to mention!
Or the first impression given by the word "acquired" is a derogatory meaning, because in the eyes of most people, being acquired means that a certain company has not done well and has lost its efficiency. It can no longer operate on its own, and will be acquired when it faces bankruptcy and is about to die. If you think so, you are wrong. A bankrupt company does not necessarily have to be acquired to be acquired. How many companies are willing to acquire a company that is close to bankruptcy? Who is willing to spend money to buy a mess? What about in your own hands? I think if you were the boss, you would definitely not make such a stupid decision. Which boss would buy a company with no commercial value?
I think only excellent companies can be acquired. Why? Because excellent companies have commercial value and acquisitions can bring greater and more profits to the acquiring companies, so people will consider acquisitions. Being acquired shows that this company has great commercial value. A good company and a valuable company will be snapped up for acquisition.
For example, I think Nokia is such a company. Why buy Nokia? Because Nokia is the Newfoundland giant of the past. In the mobile phone industry, as long as Nokia stomps its feet, it can cause earthquakes. Therefore, it is natural and reasonable for Nokia to be acquired. Maybe you think the Nokia acquisition is a bad thing for a former mobile phone leader to be acquired like this. Why can't we think in reverse and consider the advantages of being acquired? It is difficult to say that being acquired means that it is really facing "death", or being acquired is a better change. As "A New Chapter: An Open Letter from Ballmer and Elop" writes, a new moment of innovation and innovation, the spirit of innovation is in Nokia's blood. It’s a brave step into the future, a giant leap toward our new journey: creating a range of devices and services that delight consumers and empower businesses large and small. Provide customers with more choices, faster innovation and more surprising equipment and services.
I think what you said is very reliable. As you all know, Nokia has been working on Windows Phone system mobile phones for the past two years. Although it has achieved certain achievements, it is facing the current competition between Apple and Android. Competition, being acquired by Microsoft is really a good thing, because if Nokia wants to develop more on its own capabilities, it will definitely need the support of its partner, Microsoft. If Nokia is acquired, it will gain a strong backing to fight against its opponents. So Nokia was acquired by Microsoft. Through their cooperation, Nokia can get more support and more applications in the Windows Phone system. For Nokia, only by being acquired by a powerful global company can it be able to compete with its competitors. Nowadays, Apple, Google and Motorola are the two dominant players, while Microsoft and Nokia can present a three-legged situation, which is relatively more powerful. If Nokia is acquired by Microsoft, Microsoft can get more funds. With Microsoft as Nokia's strong backing, Nokia will be able to develop faster and have greater room for development in the Windows Phone system.
Or you are worried that the Nokia brand will disappear in the future. I think your worries are unnecessary. Microsoft's acquisition is to acquire other people's brands. If the brand of Nokia products is changed, then the value of the acquisition of this brand will have no meaning. Including products, "Exclusive Interview with Nokia Chief Marketing Officer: The Future of Lumia and Asha Brands" also mentioned that the Lumia and Asha brands will not change due to their acquisition by Microsoft. So what else is there to worry about? Perhaps because of this, only Microsoft can push Nokia to a higher level.
Therefore, I think Nokia's acquisition by Microsoft does not necessarily mean a bad thing. On the contrary, it will be beneficial to Nokia... Don't you think so?