"Southern Black Sesame Paste" TV commercial script (1) Advertising shooting script shot 1: (distant era) Granite alley, it is getting late at night. A mother and daughter carrying a burden walk towards the deep alley Let's go. (Voice-over, shouting): "Black sesame paste-" (Music starts) Scene 2: In front of the courtyard of the deep house, a little boy pushes open the heavy tree, squeezes out, and takes a deep breath. (Voice-over, male voice): "When I was a kid, I couldn't sit still when I heard the cries of black sesame paste..." Shot 3: The little girl is standing on the tiles without raising her head. Grinding sesame seeds in a bowl. On the other side, the lady selling sesame paste is taking care of the diners enthusiastically. Shot 4: (Stacked pictures) In the big pot, the thick sesame paste is boiling. Shot 5: The little boy is rubbing his little hands, looking impatient. Scene 6: The big copper spoon is lifted high, and sesame paste is poured into the bowl. Scene 7: (Stacked pictures) The little boy is eating hard, and the big bowl almost covers his face. Scene 8: The little girl is grinding sesame seeds. Cast a curious look. Shot 9: Several passers-by are eating deliciously, and a strong aroma is steaming around the sister-in-law. Shot 10: Standing behind the adults, the little boy licks the bowl clean (close-up). Shot 11: The little girl covers her mouth and laughs. Shot 12: The sister-in-law lovingly adds a spoonful of sesame paste to the little boy and gently wipes the residue from his face. Shot 13: The little boy silently raises his head. , with eyes that seem shy, grateful, nostalgic, and meaningful... Shot 14: (Overlay) A burst of smoke passes by, and the subtitles come out (close-up): "A strong fragrance, a wisp of warmth." (Voice-over, male voice.) ): “A strong fragrance, a ray of warmth. "Southern Black Sesame Paste". Shot 15: (overlay) product label. Shot 16: Launch of subtitles (close-up): Southern Black Sesame Paste Guangxi Nanfang Children's Food Factory. (2) Advertising shooting script Time: about 1930s One night Location: Streets and alleys of a small town in the south of the Yangtze River Characters: a little boy, a woman carrying a burden selling sesame paste, the woman's little daughter Film length: 30 seconds Shot number, different shots, moving pictures, content, advertising words (lines), music, effects 1 The woman selling black sesame paste walked deeper into the alley with a load of black sesame paste. Her daughter followed her. The oil lamp on the load of sesame paste was shaking rhythmically. The boy ran out of the door and the girl stirred the sesame paste pot with a wooden stick. The woman who carries the sesame paste scoops out the sesame paste from the pot and puts it in a bowl and hands it to an old woman. The hot boy rubs his hands and licks his lips. He tilts the spoon and the hot sesame paste flows out of the bowl. The boy drinks the sesame paste and the girl peeks at the woman. The boy took the bowl and licked the bowl. The girl covered her mouth and smiled kindly. The woman added another bowl of sesame paste to the boy. The boy was nostalgic and savored the heat. From the right, the beautifully packaged black sesame paste trademark, product name, and factory name were displayed. The woman shouted, "Black sesame paste." !” Male voice: “As soon as I heard the cries of sesame paste being sold when I was a kid, I couldn’t sit still anymore. ” A woman’s cry: “Black sesame paste!” Superimposed subtitles in the lower left corner: “Southern black sesame paste” Superimposed subtitles: “A strong fragrance and a ray of warmth” Male voice: “Southern black sesame paste” The music starts↓····· ·······Music Stop The following is the advertisement address:

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