Cultural psychology.

Jiugui Liquor’s trademark uses black characters on a red background. The red background is made of square paper with Chinese New Year characters and blessing characters on it, and the black characters are written with a brush, which shows the traditional Chinese culture and takes advantage of the cultural psychology of consumers.

Jiugui Liquor, a specialty of Jishou City, Hunan Province, is a national geographical indication product of China. Among the 12 major aroma types of Chinese liquor, Fuyuxiang is unique to Jiuguijiu. It is said that the two are both and the three are complex. Fuyuxiang means that Jiuguijiu has the characteristics of the three basic aroma types of liquor, namely strong, clear and sauce. Three flavors: strong in the front, clear in the middle, and sauce in the back.