Durex is the English translation of the Durex brand.

Durex was born in 1929. It is a brand of Reckitt Benckiser Group. Its name comes from the combination of three English words: durability, reliability and excellence. After more than 90 years of time test, Durex condoms are sold in more than 150 countries and regions in the world, and occupy a leading position in more than 40 countries and regions. While Durex provides high-quality products, it also encourages everyone to bravely explore and enjoy a healthy and wonderful life.

Durex’s market in China is Qingdao London Durex Co., Ltd., which was founded in 1998 and is China’s first joint venture company to produce condoms. It is a wholly-owned company under the Reckitt Benckiser Group and produces and sells products under the world-famous Durex brand, exclusively for the Chinese market, occupying 30-40% of the market share.

Brand History

In 1915, the London International Latex Company was established.

In 1929, the DUREX trademark and brand name were registered.

In 1950, it was registered as a listed company.

In 1951, the first automatic production line in history was developed.

In 1964, the first vending machine was launched in the UK.

In 1998, Durex fully entered the Chinese market.

In 2011, Durex’s official Sina Weibo was officially launched.

In 2018, Durex ultra-thin gold was upgraded.

In December 2018, the World Brand Laboratory released the "Top 500 World Brands 2018" list, with Durex ranking 477th.

Reference for the above content: Baidu Encyclopedia-Durex