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The brand history of Hachioji Soda

The predecessor of Bawangsi Beverage Co., Ltd. was "Fengtian Bawangsi Beer Soda Soy Sauce Co., Ltd." founded in the early Republic of China in 1920 by national capitalists such as Zhang Huilin, chief inspector of the Northeast Official Bank, Jin Enqi, chairman of Fengtian Industry and Commerce, and registered with "Jin Duo" and "Bawang Temple" trademarks. The government of the Republic of China implemented a three-year tax-free support policy, and the products of "Bawang Temple" were sold to Tianjin, Shanghai and other places. Business license issued by the Republic of China government in March of the 14th year of the Republic of China. "Bawang Temple" stock during the Republic of China. Jinduo trademark during the Republic of China. "Bawang Temple" advertisement

In 1931, the "9.18" incident. The Japanese invaders invaded Shenyang, and the "Hachioji" was robbed by the Japanese army and renamed "Fengtian Bawangji Brewing Industry Co., Ltd." In 1939, the Japanese invaders established the "Bawangji Changchun Branch Chief" in Changchun, and most of the "Bawangji" products were shipped back to Japan for sale.

In 1945, "8.15" was restored. "Bawang Temple" was taken over by the Shenyang Municipal Government in the Republic of China. In 1947, the original shareholder Jin Zhechen and others paid for redemption, and the name was changed to "Fengtian Bawang Temple Minsheng Industrial Co., Ltd."

On November 2, 1948, Shenyang was liberated. Military representatives Lu Shiyin and Sun Jing (female) took over the "Bawang Temple".

February 1949, "Public-Private Partnership". It was taken over by the Shenyang Special Municipal Government of China and renamed "Shenyang Bawangsi Soda Drink Factory". From 1956 to 1957, part of the "Ice Factory" and "Brewery" workshops were merged into "Hachioji".

1958-1960, the "Great Leap Forward" period. "Brewery" was merged into "Bawang Temple" from "Shochu Factory", and "Shenyang Brewing Industry Company" was established.

From 1965 to 1968, the "Cultural Revolution" began. Production was severely damaged, breaking the record of no losses since the liberation of "Hachioji".

1976-1993, after the end of the "Cultural Revolution". The name of the factory was changed to "Shenyang Honey Factory". The following year, the original name of the factory was restored "Shenyang Bawangsi Soda Water Factory". The national economy has fully recovered and business operations have developed greatly. "Bawangji" soda has become the favorite drink of Northeastern people.

The "traditional trademark" of "Bawangji" soda drink

1993-2003, the "reform and opening up" period. A well-known cola company in the United States, in the name of "operating a joint venture in a Chinese state-owned beverage factory and helping the development of China's national beverages", merged all the assets of "Bawangji" including trademark ownership and market share into the "joint venture" it established. Making it a "minority shareholder" unable to protect itself. At this point, the ownership of the "Hachioji" trademark was owned by the "Coke Company" and sealed for ten years, and the "Hachioji" drink that the people loved was forced to die out. After "eliminating" and annexing the original market and advantages of "Bawangsi", the "Coke Company" returned the empty shell of "Shenyang Bawangsi Soda Drink Factory" that bore all the debts to the local government. The brand "Hachioji" is frequently on the verge of "destruction".

2003, the period of "deepening reforms". The troubled "Shenyang Bawangsi Soda Drink Factory" was wholly acquired by "Jifu (Shenyang) Food and Beverage Co., Ltd." After hard work, the new management team restored its vitality and vitality, and regained the ownership of the trademarks "Jinduo" and "Bawangsi".

2010, a period of "rapid economic development". In order to promote famous brands and expand production scale, "Bawang Temple" selected a suitable location in the Shenyang EU Economic Development Zone and built a modern integrated canning production, puree production, warehousing and distribution, product research and development, injection molding and bottle blowing production. Carbonated beverage production base. At the same time, the "Hachioji Water Culture Museum" was built at the original factory site to show the society the rise and fall of "Hachioji" and other national beverage companies in the form of documents and objects, in order to awaken the people's traditional spirit of loving the country, loving the nation, and striving for self-improvement.

In 2012, in the "Food Safety Model Enterprise Selection Activity" held for the first time in Shenyang City, "Bawangsi" was rated as the "2011 Food Safety Model Enterprise".

On January 10, 2012, the company's chairman Li Xiushi officially signed a contract with the Preparatory Committee of the 12th National Games of my country, and "Bawangsi" was awarded the only designated special soda for the 2013 China National Games.

In January 2013, after expert review, the Liaoning Provincial Service Industry Committee identified the nearly century-old national brand "Bawangsi" as a "Liaoning time-honored brand". On May 23, the leader of the Liaoning Provincial Service Commission personally designated "Bawang Temple" issued the plaque and certificate of "Liaoning Time-honored Brand".

In February 2013, after a comprehensive review by the Shenyang Economic and Information Technology Commission, the Federation of Trade Unions, the Bureau of Human Resources and Social Security, the Bureau of Industry and Commerce, as well as entrepreneurs associations and enterprise federations, Li Xiushi, chairman of the "Bawangsi" company, won the "2012 The honorable title of “Shenyang City Integrity and Harmonious Enterprise Leader of the Year”.

On June 24-25, 2013, Shenyang Daily used two full pages for two consecutive days to spread the wings of "Centennial national brand 'Bawangsi' - a record of the development of Shenyang Bawangsi Beverage Co., Ltd." "", a documentary special report was made on the century-old development legend of "Bawang Temple".

There is a very impressive temple in Dabeiguan, Shenyang, called Bawang Temple, also known as Dafa Temple. There is a well in front of the temple. The water in the well is clear and sweet, with a sweet taste. This is the famous temple in the three eastern provinces. "The No. 1 sweet spring in Northeast China". It is said that Emperor Qianlong liked to use the well water of Bawang Temple to make tea. He often ordered people to send the well water all the way to the Forbidden City for him to drink. Speaking of the well water of Hachioji Temple, there is also a mythical story spread.

According to legend, a long time ago, Bawang Temple was surrounded by low-lying lands and large reed ponds, making it very difficult for people to drink water. Rich people usually buy water transported from the city to drink, while poor people can only drink Paozi water, which is bitter and astringent. In the early Qing Dynasty, there was a girl named Lianhua who lived near Bawang Temple. Lianhua's parents died young, and she lived off the family fortune her father earned when he was an Eight Banners soldier. Miss Lotus is not only beautiful, but also kind-hearted and friendly. Everyone says she has the heart of a Bodhisattva.

One day, an old beggar lady came to Hachioji Temple. She was wearing rags, carrying a walking stick, and a small wicker basket. She went begging from house to house every day. Every time the old lady came to Lianhua's house, Lianhua would invite her into the house, wash her face and wipe her hands, and serve her tea and rice. In winter, Lotus gave her clothes to the old lady to prevent her from getting cold and sick. Despite this, the old lady never thanked Lianhua. Lianhua felt that this was what she should do and never complained.

Finally one day, the old lady told Lianhua that she was planning to leave Hachioji forever and asked Lianhua what her wishes and requirements were. Lianhua thought for a long time and said that the people near Bawang Temple did not have good water, and she would be satisfied as long as the old man dug a sweet water well. The old man happily agreed to Lianhua's request. From that day on, for seven or forty-nine consecutive days, the old lady stood motionless in the hall of Hachioji Temple, with 10 large everlasting candles lit on her arms. Then the old lady asked the old monk of Hachioji Temple to mobilize manpower to dig a well in front of the mountain gate. On the 100th day, clear spring water emerged from the well. When the people around knew it, they cheered and ran around to tell each other. The old lady and Lotus Girl disappeared quietly, and no one saw them again. Only the sweet water well of Hachioji Temple remained in the world from generation to generation. There is a clear spring 50 meters southeast of the gate of Hachioji Temple, commonly known as "Hachioji Well". According to the "Shenyang County Chronicle": "The well spring is clear and sweet, ranking first among all springs in Shenyang." The spring is so famous and has a historical story. After drinking this water from Kangxi's eastward tour, in the 43rd year of Qianlong's reign in the Qing Dynasty (1778), Emperor Qianlong made an eastward tour to Shengjing, visited Fuling, Zhaoling, and the Forbidden City in Shenyang, and relied on camels to transport Yuquan water from Beijing for drinking. Due to the long journey, the Yuquan water had become turbid by the time it arrived in Shenyang, making it difficult to drink. So Bawangji water was used to wash it. Unexpectedly, he stirred it with a bamboo pole. After a while, the water from Bawangji Temple was trapped in the upper part. He scooped it out with a silver spoon and tasted it. It was sweeter than the water from Yuquan. Emperor Qianlong was overjoyed and everyone drank the clear spring water from Bawang Temple from then on, so it was called the water for imperial use and was known as "the first sweet spring in the Northeast".

From "Iron Hat King" to "Defending National Industry"

As a famous historical and cultural city, Shenyang's many monuments and related allusions have left us with a profound cultural accumulation in today's city. .

The legends about "Bawang Temple", "Qingquanjing", and Bawang Temple Soda Water Factory are still topics that people in Shencheng talk about. On October 17, the reporter found out the whole story.

"Bawang Temple" was originally "Dafa Temple"

According to data, the "Bawang Temple" in the north of Shenyang was originally called "Dafa Temple". "Dafa Temple" was first built in the thirteenth year of Yongle in the Ming Dynasty (1415); it was rebuilt three times in the third year of Chongde (1638), the fifty-fourth year of Qianlong (1789), and the eleventh year of Tongzhi (1872) in the Qing Dynasty. .

Historical records indicate that in the early years of Chongde in the Qing Dynasty, Prince Azige, the twelfth son of Emperor Taizu Nurhachi of the Qing Dynasty and Prince of England, was returning to Shengjing from Phoenix City and passing by the "Dafa Temple". Seeing that the temple was in dilapidated condition, he donated some silver to rebuild it. Dafa Temple".

In the third year of Chongde in the Qing Dynasty, the "Dafa Temple" was renovated.

At that time, Azige and the hereditary "Eight Iron Hat Kings" all lived in their respective palaces in Shengjing Fangcheng. In order to thank Azige for his charity, the monk in charge of the temple built an "Eight Kings Temple" on the left side of the "Dafa Temple". Since then, "Dafa Temple" has gradually become Azig's family temple. Over time, local people called the "Eight Kings Temple" the "Eight Kings Temple" and ignored the "Dafa Temple".

During the Russo-Japanese War, on March 10, 1905, the Tsarist Russian army occupied the "Hachioji Temple" and used it as a military camp, stables, and shelter. The Tsarist Russian army drove away the monks, plundered their belongings, stripped off the golden body of the Buddha, tore down the doors and windows and set fire to it, and cut down the old pines in the courtyard. After the Japanese invaders captured Shenyang, the Tsarist Russian army set fire to the "Bawang Temple" and then fled towards Santaizi. At that time, nearly 500 years of Buddhist holy land and majestic ancient temples were destroyed in an instant. In 1928, the warlord Zhang Zuolin allocated special funds to rebuild the "Eight Kings Temple" for the fourth time, restoring the ancient temple to its original appearance. Later, the "Bawang Temple" was looted again and later occupied by Shenyang No. 5 Carton Factory and other units.

Kangxi’s eastern tour praised Qingquan

On October 17, a local old man, Mr. Wang, who loved folk customs, told reporters the origin of "Qingquan Well".

He said that there was an ancient well more than 50 meters northeast of the "Bawang Temple". The well shaft is built with blue bricks, and the wellhead is built with blue stones. At that time, the monks of the "Bawang Temple" and nearby residents all drank the water from this ancient well. Because the water in the well is clear, transparent, sweet and refreshing, people call it "Qingquan Well".

According to legend, in the tenth year of Kangxi's reign in the Qing Dynasty (1671), Emperor Kangxi visited Shengjing east to accompany the capital to worship his ancestors. After paying homage to Fuling and Zhaoling, he suddenly felt thirsty and wanted to drink water. However, the Yuquan water from Beijing that was carried along camels had become turbid and stale over time and could not be given to the emperor for drinking. Therefore, local officials presented water from the "Qingquan Well" to Emperor Kangxi. Emperor Kangxi and all the civil and military officials drank the water from the clear spring and well, and they all praised it highly.

The reputation of the clear spring and well water is huge

Uncle Wang said that from then on, the "clear spring well" near the "Bawang Temple" became famous, and people in Shengjing City came here to drink water. water. Some people use well water to make tofu, and the tofu is white, tender and fragrant; some people use well water to make miso, which has a pure and delicious color; some people use well water to boil Chinese medicine, which doubles its potency; some people use well water to make tea, and the tea is sweet and refreshing. As a result, all teahouses in Shengjing Fangcheng hung signs saying "Bawangji's Sweet Water" in front of their respective stores.

At that time, the Detaixuan Teahouse located in the "Zabadi" of the North Market used a horse-drawn carriage and loaded 8 large wooden barrels to transport water from the Bawang Temple spring and well every day, so that the teahouse was full of tea customers and business Prosperity. At that time, various teahouses displayed signs saying "Bawang Temple Clear Spring Well Water", which became a fashion in Shengjing.

National industry promotes domestic products

Relevant data records that in 1920, Zhu Shouchen, the owner of Beijing Shuanghesheng Brewery, made a special trip from Beijing to Shenyang and rented a building west of Qingquanjing in the "Bawang Temple" With more than 3 acres of "incense land", the "Fengtian Bawang Temple Soda Drink Factory" was established.

In 1922, Zhang Huilin, Jin Enqi, Gao Rongjiu and others rented 52 acres of "incense land" in front of the "Bawang Temple" and established the "Fengtian Bawang Temple Soda, Beer, and Soy Sauce Co., Ltd."

The company has a construction area of ??about 7,000 square meters and an investment of 320,000 yuan. Its annual production capacity is more than 100,000 boxes of soda, 48 bottles per box, 100,000 boxes of beer, 18 bottles per box, and 5 million kilograms of soy sauce.

At that time, "Fengtian Bawangsi Soda, Beer, and Soy Sauce Co., Ltd." was an emerging national industry. It was favored by people for its excellent product quality and greatly resisted the crazy influx of Japanese beverages into China. Economic plunder. In order to arouse the public to boycott Japanese goods, advocate domestic products, and develop China's national industry, the company also extensively collected trademark patterns, and finally adopted the "Jinduo" brand as the trademark for soda and beer. As a representative of beverage brands in Shenyang's national industry, it is closely related to Japan. Fight against economic aggression.

Japanese invaders occupied the Hachioji Factory

In 1931, after the "September 18th Incident", "Fengtian Hachioji Soda, Beer, and Soy Sauce Co., Ltd." was controlled by Yoshino Akatsuki of the Showa Chamber of Commerce in Japan. Ichiro occupied it and changed it to "Fengten Hachioji Brewing Industry Co., Ltd., with president Yoshino Aiichiro and executive chairman Tanami Shouichi. After the Japanese invaders occupied the company, they continued to produce soda and soy sauce, but changed the production of beer to sake.

In 1945, the original shareholder Jin Enqi and others formed a unified takeover committee and took back the Bawangsi Soda Water Factory at the current price. After the liberation of Shenyang, the state redeemed the Bawangsi Soda Water Factory in accordance with the redemption policy for national industry and commerce. The soda plant finally returned to the hands of the government and the people. With the rapid urban construction in Shenyang, the Bawangsi area has undergone tremendous changes and has a new look. The ancient "Bawangsi" temple has been rebuilt in another place; the magical "Qingquanjing" has also disappeared among the rows of trees. Among the high-rise buildings...