Since the late 1980s, with the rapid development of China's market economy, the case analysis industry has developed rapidly in China. So below is the relevant content I compiled, I hope it can be helpful to you. 1

Huang Tiesen: An engineering man sold fruit on WeChat and won 17,000 WeChat fans in one year

Disguised the event flyer as a library card and borrowed a performance of "You Are My Little Apple" "I'm here to help you express your love for Apple." In one year, Huang Tiesen, a man from science and engineering, used unique marketing methods to build Wexin Fruit Gang to have 17,000 fans.

Engineering male is tempted to sell fruit on WeChat

Huang Tiesen was born in Honghu in 1992. In 2013, he was still studying at Huazhong University of Science and Technology majoring in electronic science and technology. Wu Xuan, a classmate and friend, started a business together, and the two decided to start by selling fruits on WeChat.

On Youth Day in 2013, Wexin Fruit Gang was launched. Huang Tiesen spent 1,300 yuan to purchase fruits, and organized more than a dozen of his close classmates to promote it in school. He wore a pre-customized Wexin Fruit Gang cultural shirt and marketed it by scanning the WeChat QR code to receive free fruits. He received 327 yuan on the same day. WeChat fans, 17 fruit orders, and a turnover of 300 yuan. The results on the first day were not impressive, but Huang Tiesen and his friends were greatly encouraged.

Compared with traditional sales, Internet sales have many advantages: send WeChat Fruit Helper a WeChat message, and the fruit will be delivered to your door. The fastest one can even be in the dormitory in one minute. *** Huang Tiesen and Wu Xuan near the warehouse initially relied on two bicycles for delivery. The warehouse was a 20-square-meter house near the west gate of the school. The cost was low, making all the fruits of the "Fruit Gang" cheaper than the fruit shop.

After a few months of perseverance, the bicycles were upgraded to electric vehicles, the cartons in the warehouse were upgraded to professional shelves and containers, and the backend management was further upgraded intelligently. All that was needed most was to earn enough popularity.

Free fruit attracts tens of thousands of people to participate

How to attract popularity? The Internet’s thinking is free, that is, free. How to give something to win the most attention? Huang Tiesen thought of "giving away the whole building".

Not long after the semester started after returning from winter vacation, Huang Tiesen launched a voting campaign on Renren to elect the most popular dormitory. All dormitories in the dormitory with the highest votes will receive a free piece of fruit. In order to promote the event to the greatest extent, Huang Tiesen used library borrowing cards as samples and printed 10,000 fake borrowing cards, with Huang Tiesen's photo and identity information on them, and an activity link and QR code printed on the back. After the distribution, he posted on Renren and asked, "Who picked up my library card?" This attracted the attention of his classmates.

Multiple efforts have indeed achieved explosive results. Within a few days, Wexin Fruit Gang’s “delivery to the whole building” campaign became known to all students in the school and attracted tens of thousands of participants.

On May 20 this year, Huang Tiesen launched the "You are my little apple" confession campaign. The specific method was to leave his confession and address to his sweetheart on the WeChat Fruit Gang page. We Xin Fruit Gang will give you a free apple for this object within the specified time. Such a romantic event immediately attracted hundreds of netizens to participate.

In the past year, Wexin Fruit Gang has won 17,000 fans, which is a miracle for a public WeChat ID that sells fruit on campus.

But Huang Tiesen’s ambition does not stop there. This summer, with the joint efforts of Huang Tiesen and several of his programmer partners, Wexin Fruit Gang’s website and online supporting management backend have been fully developed. Completed, and through online promotion, Wexin Fruit Gang’s model has been recognized. Huang Tiesen revealed that the number of franchise applications they have received so far has reached 103, covering 40 cities across the country.

2

Lv Yuqiao: Post-80s Shaoyang *** sells toothpick beef for 300,000 yuan a month

Profile

Lv Yuqiao, 31 years old, Shaoyang City A native of Chenjiafang Town, Xinshao County, currently living in Shaoyang City, he is the owner of "Xiang Qiaojia" toothpick beef.

Wang Yang, 31 years old, is from Shaoyang City. He currently lives in the urban area of ??Shaoyang City. He is currently studying for an MBA in management and is a shareholder of "Xiang Qiaojia" Toothpick Beef.

The fragrant toothpick beef at the cooked food stalls in the streets of Shaoyang led a beauty born in the 1980s to discover the business opportunity. Then she researched the recipe on her own and worked with her friends to create the toothpick beef brand "Xiangqiaojia" with a unique flavor. "WeChat export. It was such a small piece of toothpick beef that made two girls’ dreams of starting a business and becoming rich come true.

On October 9, Lu Yuqiao and Wang Yang, who are known as "Beef Xishi" by fans, told reporters from the Sanxiang Metropolis Daily "Chuang Weekly" that "Xiang Qiaojia" toothpick beef only uses one In more than a year, it has been sold throughout the country and in countries such as Singapore, Malaysia, and Thailand through Weibo, WeChat and other platforms, and has become a designated food on high-speed rails in Nanchang, Zhengzhou, Xi'an and other places. This "National Day" Golden Week business is extremely hot, supply exceeds demand, and expansion is imminent. On October 2, the location of the "Xiang Qiaojia" cattle breeding base has been negotiated, covering an area of ??about 300 acres, and will be located in a mountainous area in Shaoyang County.

When talking about their dreams, the "sisters" firmly said, "Sell toothpick beef all over the world and let foreign friends try our traditional delicious snacks in Shaoyang."

Setting up a street stall,

earning hundreds of thousands, but losing money when starting a business

In Chenjiafang Town, Xinshao County, this remote mountain village surrounded by mountains is Lu Yuqiao's hometown.

In order to reduce the burden on her family, 16-year-old Lu Yuqiao, who had just attended high school for one semester, put down her schoolbag and came to Shaodong County to work. She worked as a worker in a factory that produced bags and started a life of working from dawn to dusk.

The commercial atmosphere in the county gave birth to the seeds of business in this young girl. A few months later, she began to wholesale some goods in the trinket city. She set up a stall in the square during the day and at the train station at night. "At that time, she could earn dozens of yuan a day, which was much better than working in a factory." .

Not long after starting a small street stall life, Lu Yuqiao and some friends who also had entrepreneurial dreams drove a car full of pots and pans produced by Shaodong and went to various parts of the country to "sell cars" goods". This business model has just begun to emerge in Shaodong. The young Lu Yuqiao tried the "crab" of entrepreneurship. After traveling all over the country for a few years, I earned more than 800,000 yuan, and also accumulated the first pot of gold for starting a business.

From 2011 to 2013, Lu Yuqiao opened a headdress factory alone in Yiwu, Zhejiang. Who would have expected that the national economy would decline in those years, and in less than three years, she would I lost all the savings I had earned over the years and went into debt.

Opening a teahouse,

Resolutely starting a business without following the "golden rice bowl"

At this time, Wang Yang, who was living in a relatively privileged family in Shaoyang City, also had A restless heart.

Wang Yang’s parents both work in government agencies. According to her parents’ “instructions”, she should work in an office in Shaoyang after graduating from a university in Chongqing. However, Wang Yang resolutely gave up the "golden rice bowl" job that others envied, and became the owner of a small teahouse in partnership with his friends. From then on, he began his long journey of entrepreneurship.

“The teahouses on the street reflect the image of a city.” Before Wang Yang opened the teahouse, she was studying abroad or traveling to various places. She always liked to sit in the teahouse and drink a cup of tea. Look at the beauty of the streets. And this seemed to be an important reason why she chose to open a teahouse.

Because of her flexible management, sincere hospitality, and a large number of tea customers, she can earn at least 10,000 yuan in net income every month. In 2007, Wang Yang met Lu Yuqiao through the introduction of a friend. The two beauties, who had the same entrepreneurial dream, hit it off immediately. When it came to Shaoyang food, they also had a common hobby - a love for spicy snacks. Toothpick Beef.

Sisters,

joined hands to start a business and create "Xiangqiao Family"

After returning from a business loss in Yiwu, Lu Yuqiao had nothing to do at home. Want to do business but have no capital. At that time, WeChat business had just become popular, so she tried to start a WeChat business, selling clothes and shoes in the WeChat circle. Even she did not expect that the sales would be so good and she could earn more than 20,000 yuan a month. A few months later, more and more people are doing micro-business, and the competition becomes more and more fierce.

One day in March 2014, a Shaoyang fellow who was doing business in Wenzhou sent her a WeChat message: "I used to eat at your house, and the toothpick beef made by your mother was very delicious. You Can you make a few packages for me and mail them over?" Lu Yuqiao made 5 packages and sent them to the fellow villager. A few days later, the fellow chatted on Weibo and said that after eating it, her friends all thought it had a unique texture and was very delicious, and asked her to make 10 more packs of toothpick beef and send them to her.

Isn’t it a good business opportunity to use WeChat Moments to sell toothpick beef? Why not promote the toothpick beef from my family’s secret recipe?

“The fresh toothpick beef from my family’s secret recipe, Friends in need can order via WeChat. "In March 2014, Lu Yuqiao posted this message in WeChat Moments. Unexpectedly, she received an order for 30 packages from a WeChat friend on the first day, and 50 packages on the second day. 100 packs in three days... "Just like this, there were more and more orders. At that time, I didn't have any equipment or vacuum packaging machines. I made them by hand every day. I went to Sanyanjing in the city early in the morning. Go to the market to package and send it to customers," Lu Yuqiao said.

Due to toothpick beef, two entrepreneurial *** burning girls merged together. In June 2014, Lu Yuqiao discussed with Wang Yang: "If we can make this toothpick beef bigger and stronger, we two sisters will join hands to expand the production scale and sell toothpick beef nationwide through our respective WeChat circles." Just do it! The two joined forces to start a business, apply for licenses, recruit workers, and renovate factories. The unique flavor of toothpick beef has been registered as a trademark, and "Xiang Qiaojia" came into being. After the products passed inspection, they began to be sold in WeChat Moments. One word spread to ten, and orders from "Haoqi Ke" from all over the country arrived as promised.

“I remember when our partnership first started, the two of us got up at 5 a.m. every morning to go to the market to buy fresh beef, then cut it, stir-fry it, and skewer it. Although the process was hard, we were never sloppy. The product tasted very good. Well, the reputation of 'Xiang Qiaojia' is rising, and there are more and more foodie fans," Wang Yang said.

Sold online,

Sold by hundreds of agents across the country

Can toothpick beef be sold across the country and even the world? Many people said it was impossible after hearing about it !

“Business opportunities are about turning ‘impossible’ into ‘possible’. There is no successful experience to learn from in innovation. You must be prepared to work hard. If you dare to think, dare to do, and dare to innovate, you will succeed!” Lu Yuqiao, who had not read many books, came up with his own ideas after struggling in the business world for many years.

"Xiangqiaojia", which had just begun to show improvement, has been experiencing continuous returns for a period of time. At most, 50% of the returns were due to toothpicks puncturing the packaging bags***/* **. For the sake of credibility, they had no choice but to refund the full amount. Later, Lu Yuqiao and Wang Yang locked themselves in the office and thought hard, conducted experiments over and over again in the workshop, and invited old masters from the cooked food factory to improve the production process.

The hard work paid off, and after thorough improvements, the packaging problem was effectively solved. In order to regain previously lost customers, they called one after another to explain and gain their trust.

Last winter, "Xiang Qiaojia" received high-speed rail orders. Now "Xiang Qiaojia" toothpick beef is sold on high-speed rail in Nanchang, Zhengzhou, Xi'an and other places. People all over the country fell in love with toothpick beef and became There are hundreds of agents. In addition, many overseas Chinese in Singapore and Malaysia have also become their loyal "fans". Wang Yang, who is in charge of marketing, concluded that toothpick beef is traveling across the country on high-speed trains. Overseas Chinese have transformed toothpick beef from a "local product" to a "foreign product", with monthly sales exceeding 300,000 yuan.

Due to the increasing business volume, Lu Yuqiao and Wang Yang are currently expanding the site, updating equipment, and developing new products. On September 11, Lu Yuqiao posted a picture on WeChat and said, "Reporting to Hunan Agricultural University has finally fulfilled my university dream." It is understood that Lu Yuqiao majored in food. She said, "A professional person, a professional "On October 2, the site of the "Xiang Qiaojia" cattle breeding base was determined, covering an area of ??about 300 acres, and will be located in a mountainous area in Shaoyang County. On October 15, the "sisters" will go to Beijing with their new products fish mouth and white chili beef sauce, and consult with professors from the Chinese Academy of Agricultural Sciences on issues such as quality and taste. "The two of them are still learning English in their spare time. When the scale of the factory grows, they will export 'Xiangqiaojia' toothpick beef to all parts of the world!" When talking about future development, Lu Yuqiao and Wang Yang are full of confidence.

Maker said

“Business opportunities are about turning ‘impossible’ into ‘possible’. It is innovation from scratch, changing the inherent way of thinking, daring to think and dare to do , Dare to innovate, and your career will be successful!" - Lu Yuqiao

"The stage is as big as your heart is. Only by pursuing dreams in life can you win the future, and only by hard work can your career bloom beautiful flowers!" ——Wang Yanggt;gt;gt;Click on the next page to enter more related content