1. Logo design is not only a practical design, but also a graphic art design. It not only has similarities with other graphic arts, but also has its own artistic laws. It must embody the above characteristics in order to better play its functions. Because of the strict requirements for simplicity, generalization and perfection, it is much more difficult to succeed than any other graphic art design to the point where there is almost no better substitute.

2. Salience is one of the important functions of corporate logo. Under the market economy system, the competition is intensified, and the information faced by the public is complicated, and there are countless logo trademark symbols. Only symbols with distinctive features, easy recognition and memory, profound meanings and beautiful shapes can stand out among peers. It can be different from other enterprises, products or services, so that the audience can leave a deep impression on the enterprise, thus enhancing the importance of logo design.

3. With the operation of the enterprise and the continuous dissemination of enterprise information, the connotation represented by the logo is getting richer and richer, and the business activities, advertising, cultural construction and public welfare activities of the enterprise will be accepted by the public and portrayed in their minds through the memory of the logo. After a long time, when the public sees the logo again, they will think of the products they have bought and the services they have received, thus connecting the enterprise with the public and becoming a bridge connecting the enterprise with the audience.

4. Logo is the core of enterprise visual communication elements, and it is also the leading force for enterprises to spread information. In the visual recognition system, the shape, color and application of the logo directly determine the form of other recognition elements, and the establishment of other elements is all around the logo. The dominant position of the logo is the concentrated expression of the business philosophy and activities of the enterprise, which runs through all business activities of the enterprise and has an authoritative leading role.