Domestically, Wang Xuan (the one with laser printing technology), Yuan Longping, and Qian Xuesen are very modern. . .
Abroad, Obama (his political career is not smooth), Hawking, this guy is the most miserable.
In every corner of the world, in every city in China, we will often see an old man’s smiling face, gray beard, white suit, and black eyes. He will always be dressed like this, this is it. The smile is probably the most famous and expensive smile in the world, because this amiable old man is the sign and logo of the famous fast food chain "KFC" - Colonel Harland Sanders, and of course the creator of this famous brand. The fried chicken we eat at KFC today was invented by Sanders. From the original street shop to today's food empire, Sanders has gone through a bumpy entrepreneurial road.
"Colonel Sanders"
Harland Sanders was born on September 9, 1890, in a farm near Henryville, Indiana, USA. The family is not very wealthy, but they are still doing well. However, when he was 6 years old, his father passed away, leaving his mother and three children to live a difficult life.
In order to make a living, my mother had to take on many jobs outside. She had to go to the food factory to peel potatoes during the day, and continued to sew clothes for others at night. Naturally, she had no time to take care of the young children. Sanders was the eldest , he shouldered the heavy responsibility of taking care of his younger siblings and sharing the worries of his mother. During the day, his mother was not at home, so little Sanders had to cook by himself. One year later, he learned to cook 20 dishes and became a well-known cooking expert.
When he was 12 years old, his mother remarried, but the relationship between Sanders and his stepfather was not very good. He only entered the sixth grade and he no longer wanted to study. The atmosphere at home was extremely stuffy, and Sanders Decided to go to work and change the environment again. He came to work on a farm in Greenwood. Although it was hard work, he could still maintain his personal food and clothing.
Since then, he has changed countless kinds of jobs. He has tried all kinds of jobs. He has worked as a painter, a firefighter, sold insurance, and served as a soldier for a while. Later, he also took a correspondence course. His law degree enabled him to serve for a time as Sheriff in Little Rock, Kansas.
When he was 40 years old, Sanders came to Kentucky and opened a Kebin gas station. Because there were many customers coming and going to refuel, and seeing the hungry faces of these people who had traveled long distances, Sanders I had an idea, why don't I make some convenience food to meet the needs of these people? Moreover, his craftsmanship is already good, and his wife and children often praise him. As soon as he thought of it, he cooked some daily meals in the small kitchen of the gas station to attract customers.
During this period, Sanders launched its own specialty food, which was the prototype of the later world-famous KFC fried chicken. Due to its delicious and unique taste, fried chicken soon became warmly welcomed. Customers praised the restaurant, and some even came not to refuel, but to eat the fried chicken from Kebin Gas Station.
When Sanders first started doing this, it was to expand the business of his gas station, but now the reputation of fried chicken exceeds the gas station. Due to the increasing number of customers, the gas station can no longer accommodate , Sanders opened a Sanders restaurant across the road specializing in his specialty-fried chicken.
In order to ensure quality, Sanders put on an apron and started frying, and invested in expanding a large restaurant that can accommodate 142 people. In doing so, he created a rudimentary market for fried chicken. In the following years, while running the business, he studied the special ingredients for fried chicken (containing 11 kinds of herbs and spices, which make the skin of the fried chicken form a thin, almost unbaked shell, making the chicken moist and delicious. To this day) , this ingredient formula is still in use, but the number of seasonings has increased to 40, and this is Kentucky's most important secret weapon, just like Coca-Cola's recipe. By 1935, Sanders' fried chicken. In order to thank him for his special contribution to the state's food, Kentucky Governor Ruby LaFond officially awarded him the rank of Kentucky Colonel, so people called him "Dear Colonel Sanders" until Now.
Poverty after World War II
Although business was good, Sanders was not satisfied with this achievement. He was ingenious and went a step further and built a motel next to the restaurant. . In this way, before the famous Howard Johnson Motel was built, Sandoz became the first corporate conglomerate integrating food, accommodation and gas.
However, as the number of customers increased, Sanders felt that he lacked management experience. For this reason, he went to Cornell University in New York to study hotel industry management courses, which enabled him to solve the problems he faced in the future. hotel management problems, but there are still problems. As the reputation of Sanders Restaurant grew, there were more and more customers. It was not an easy task to fry chicken and serve it to so many customers quickly. He was always busy frying chicken for customers while listening to the complaints from customers who were in a hurry.
Sanders is very troubled by this, what should he do? At this time, an accidental pressure cooker demonstration gave him an inspiration. The pressure cooker can greatly shorten the cooking time without burning the food, which is the best thing for his fried chicken.
In 1939, Sanders bought a pressure cooker. After conducting various experiments on cooking time, pressure and oil, he finally discovered a unique method of frying chicken. The fried chicken fried under pressure was the most delicious fried chicken he had ever tasted. To this day, KFC Fried Chicken still maintains this secret of using a pressure cooker. And just as he imagined, it only took 15 minutes to fry a chicken. The short-time and delicious fried chicken immediately became a hot topic at the time, and many diners flocked to it. Even during the Great Depression of the 1930s, Sanders' business Still booming.
However, the outbreak of World War II gave him a small blow. During the war, gasoline rationing was implemented, and his gas station closed. From then on, Sanders concentrated on running his own restaurant. However, changes in the outside world once again threaten his stable life. The plan for the new interstate highway across Kentucky was finalized and announced to the public. The road next to the location of Sanders' restaurant was passed by the new highway. This was a huge blow to Sanders and disrupted all his plans. His ambition and enthusiasm suddenly dropped to freezing point. He had to sell his assets to pay off his debts, and the proceeds amounted to only half of his total assets before the road opened. Even his bank savings were exhausted in order to pay off his debts. All of a sudden, Harlan Sanders, the former respected colonel, changed from a respected rich man to a penniless poor man.
At this time, Sanders was 66 years old, and all he could rely on was his monthly relief fund of US$105. But Sanders didn't want to end his life. Moreover, this small amount of relief money could not sustain his life at all, so he still had to rely on himself.
1009 failures
Sanders thought hard about what to do to get out of the predicament. The most valuable thing he owned was fried chicken, which was a huge intangible sum. assets. Suddenly, he remembered that he had sold the fried chicken recipe to a restaurant owner in Utah. The boss did a good job, so several restaurant owners also bought Sanders' fried chicken ingredients. They paid Sanders 5 cents for every chicken sold. In his predicament, Sanders thought, maybe there are still people doing this, and maybe this is a new starting point for his career.
In this way, Colonel Sanders started his second business. He took a pressure cooker and a 50-pound bucket of ingredients and drove his old Ford on the road.
Wearing a white suit and a black bow, a white-haired colonel dressed like a Southern gentleman stopped at the door of every restaurant from Kentucky to Ohio, selling the secret recipe for fried chicken and asking for it to be given to the boss and clerk. Show fried chicken. If they like fried chicken, sell them a franchise, provide the ingredients, and teach them how to fry it.
At the beginning, no one believed him. The restaurant owner even thought it was a waste of time to listen to this strange old man's nonsense. Sanders' publicity work was very difficult. For two years, he was rejected 1,009 times. Finally, when he walked into a restaurant for the 1,010th time, he got an "Okay" answer.
When there is one person, there will be a second person. With Sanders's persistence, his idea was finally accepted by more and more people.
In 1952, the first authorized KFC restaurant was established in Salt Lake City, which was the beginning of the world's catering franchise. Then, to the surprise of more people, Sandoz's business snowballed. In just five years, he has developed 400 chain stores in the United States and Canada.
In 1955, Colonel Sanders' KFC Co., Ltd. was officially established. At the same time, he accepted an invitation to appear on a talk show on a Colorado television station. Since he was busy at work all day long, he had to find the only clean suit - a white palm suit, put on the black-rimmed eyes he had worn for many years, and appeared in front of the public. The image of a veteran Southern colonel cooking fried chicken soon attracted many reporters and TV hosts. The 70-year-old Sanders was surrounded by people clamoring to cooperate with him, and restaurant representatives who wanted to buy franchises were still swarming. And arrived. To this end, he built a school and asked these restaurant owners to come to KFC to learn how to operate a franchised fried chicken restaurant.
In 1964, an investment group composed of John Brown, a 29-year-old young lawyer, and Jack Massey, a 60-year-old capitalist, were deeply moved by Sandoz's career. They wanted to use US$2 million was used to purchase the business, which was a considerable amount at the time. Although he was extremely reluctant to part with it, considering that he was already 74 years old, Sanders agreed and handed over the next business to the next generation. Do it.
The eternal image of KFC
In everyone's eyes, retired Sanders should take a good rest, but this tireless old man has started another job. Since appearing on TV, his look has become KFC's unique registered trademark. When people see him, they will naturally think of Colonel Sanders' legendary experience and his always smiling appearance. For this reason, Sanders often joked: "My smile is the best trademark." Although he sold all the exclusive rights, considering his huge reputation, these new owners paid Sanders a lifetime salary. , asked him to continue to serve as the spokesman for KFC Fried Chicken and promote it extensively.
With the joining of enterprising new management personnel, KFC Fried Chicken has developed at an alarming rate in the context of the rapid development of the American fast food industry. Over the next five years, sales grew by an average of 96% per year, reaching $200 million in 1976. In the same year, nearly 1,000 new stores were opened, most of which were franchised.
In 1971, with the colonel's consent, Brown and Massey sold this potentially promising business to Huberline. At this time, KFC's annual turnover had exceeded US$200 million. Although KFC's business has changed hands and changed since then, the franchise method has not changed. Although there are more and more ingredients for fried chicken, it will always be based on the most classic 11 ingredients. Of course, its The image will always be that of Colonel Sanders, who is dressed in a white suit, has white hair, wears black-rimmed glasses, and is always smiling.
Sandoz’s life is a typical American legend. He worked in various jobs, but only found the starting point of his career in the catering industry when he was 40 years old. After experiencing setbacks, At the age of 66, he made a comeback and recreated another glory. With his "franchise", KFC today is the largest fried chicken chain group in the world.
It can be said that Sanders devoted his whole life to KFC. Shortly before he passed away at the age of 90, he traveled 250,000 miles every year to promote KFC fried chicken. chicken. His age and wealth have not affected his enthusiasm for work, and he still works tirelessly to run his business. When people asked him why he still worked so diligently, Sanders replied: "More people get rusty from idleness than exhausted. If I ever get rusty from idleness, I will go to hell."
In 1980, Colonel Sanders unfortunately passed away due to leukemia at the age of 90. His body was laid in state at the State House.
Although he left, the fried chicken business he founded has brought eternal charm to Kentucky. People may not know the geographical state of Kentucky in the United States, but they cannot help but know the name of Kentucky Fried Chicken. With a chicken, he changed people's eating world.
In 1980, due to a one-point gap in Chinese language in the college entrance examination, Tang Jun was not admitted to the ideal university and major. At this time, Tang Jun was a little lost and depressed, and even gave up on himself; in 1985, Tang Jun not only found his lifelong Friend, he was also admitted to a graduate school in a popular major, and through hard work, he got the opportunity to study in Japan; In 1990, Tang Jun went to the United States to study for a doctorate, and founded three small companies: American Double Eagle Company and Hollywood Entertainment Pictures company, etc.; In 1994, with the original intention of "stealing skills from others", Tang Jun gave up his "leather company" and served as senior manager of the Windows NT development department at Microsoft headquarters; in 1997, he served as senior manager of the Windows NT development department at Microsoft headquarters. Tang Jun "returned home in glory" and came to Shanghai to establish the Microsoft Greater China Technical Support Center; in 2001, due to his outstanding work, the Shanghai Microsoft Greater China Technical Support Center was upgraded to the Asian Support Center and the Global Support Center. Tang Jun not only served as the Global Support Center President, and concurrently served as president of Microsoft's joint venture company Shanghai MicroPort; in 2002, Tang Jun became president of Microsoft China; in 2004, Tang Jun resigned from Microsoft as the lifetime honorary president of Microsoft China and took over the position with more than 2.6 million stock options President of Shanda Network Company... In March 2008, he was transferred to the position of director and consultant of Shanda Network Company. On April 3, 2008, Shanda Network announced that due to personal development needs, Tang Jun would no longer serve as the company's president. Tang Jun will transfer to the company's CEO advisory role and continue to serve as a director of Shanda. Shanda CTO Tan Qunzhao succeeded Tang Jun as president. On April 15, 2008, New Huadu Group announced that Tang Jun officially joined New Huadu Group and succeeded the group's founder Chen Fashu as the group's president and CEO. He was fully responsible for the daily management, long-term strategy, group operations, external investment and capital operation of New Huadu Group. Comprehensive work etc. In December 2008, Xinhuadu acquired 51.7 shares of Hong Kong and Macau Information for RMB 100 million. President Tang Jun also served as chairman of Hong Kong and Macau Information. Tang Jun said that Hong Kong and Macau Information would strive to be listed within three years. On September 9, 2009, Tang Jun announced that he would join Jinhe Software in his own name and became a director member and chief consultant of Jinhe Software Company. On January 20, 2010, its subsidiary Hong Kong and Macau Information acquired Beijing Shenglong Network and Shenzhen Qianxun Network, striving to go public within two years. On January 25, 2010, Tang Jun, CEO of Hong Kong and Macau Information under Xinhuadu, announced in his usual passionate tone that it had successfully acquired four companies including Qianxun Network, Lianyou Network, Hongyang Technology, and Shenglong Team for a total price of approximately US$25 million. IT company, this is also Tang Jun's first investment in the IT industry after helping Chen Fashu win Hong Kong and Macao information. On January 28, 2010, Tang Jun, President of Xinhuadu Industrial Group Co., Ltd., announced that it would invest US$32 million (approximately RMB 218 million) to invest in Shanghai Pentium Electrical Co., Ltd. After this investment, Xinhuadu held 19.9% ??of the shares of Pentium Electric, becoming the second largest shareholder of Pentium Electric, and promised to bring it to the capital market within three years. "Xinhuadu invested US$32 million in Pentium. Xinhuadu has another diversified section. Xinhuadu's diversified model is special, referred to as the second model...a very creative model," Tang Jun wrote on his Weibo road. On April 15, 2010, New Huadu Business School hired Phelps, the world's top economist and professor at Columbia University, winner of the 2006 Nobel Prize in Economics, as its dean! This is a historic initiative in China’s education sector! On May 14, 2010, in the "2010 New Fortune 500 Rich List", Xinhuadu Group ranked tenth with assets of 27 billion yuan.
In October 2010, 48-year-old Tang Jun said in an interview with a reporter from Straits Metropolis Daily on February 21, 2010 that he would personally invest 100 million to shoot the movie "You Go Your Own Way", which is expected to start filming in October 2010. "During the Spring Festival, I went to Chen Fashu's hometown, Anxi Xianghua, for filming. Now the script has basically taken shape, and we are looking for a director and actors. It is expected to start shooting in October 2010, and we hope to make it into next year's Lunar New Year schedule." Tang Jun said.
The most difficult time for him was when he was going to Japan. He begged many people.
The story of Helen Keller.