trademark types can be divided differently from different angles. According to the use of trademarks, they can be divided into commodity trademarks and service trademarks; According to the management of trademarks, they can be divided into registered trademarks and unregistered trademarks; According to the user's motivation, it can be divided into joint trademark and defensive trade mark; According to the degree of social influence of trademarks, they can be divided into ordinary trademarks and well-known trademarks. Generally, according to the trademark structure, it can be divided into the following types: (1) word mark: word mark is a trademark composed of characters, and word mark includes Chinese characters; Minority languages; It also includes foreign languages. Text regardless of font, grass; Line, Li; Both seal characters can be used. Foreign language part horizontal book; Straight books belong to one kind of writing. Different words can be used in combination, but the trademark should not use the common name of the product and the words prohibited by law. For example, the "battery" trademark cannot be used on the battery, because it is not significant to use the common name of the commodity. (2) Graphic trademarks: Image trademarks refer to trademarks made of graphics, and the graphics used in graphic trademarks cover a wide range, with infinite space for change and easy visual appearance, such as flowers and trees; Sun, moon and stars; Mountains and rivers; Wonderland reputation, etc. Graphic trademarks are not limited by language. No matter what language or country or region is used, people can recognize trademarks as long as they know the pictures, which is simple and easy to understand. (3) Letter trademark: Letter trademark refers to the smallest writing unit of pinyin or phonetic symbols, including: Chinese phonetic alphabet; Foreign letters such as English letters; A trademark composed of Latin letters. Generally, a single letter cannot be used as a trademark because of its lack of distinctiveness, and it must be made of more than two letters. (4) Digital trademarks: Digital trademarks refer to Arabic numerals or Chinese capital numerals. A digital trademark must have more than two digits before it can be used as a trademark. (5) three-dimensional logo trademark: three-dimensional logo trademark, also known as three-dimensional logo trademark, refers to the long; Wide; The three-dimensional mark with three measures is different from the trademark on a plane, but appears in a three-dimensional material form, which can appear on the shape of goods, or in the container or other places of goods. (6) Color combination trademark: A color combination trademark refers to a trademark composed of different colors. The unique and novel color combination not only gives people a sense of beauty, but also is significant, which can play a role in indicating products or sources, and can also distinguish producers, operators and service providers. (7) Combination trademark: A combination trademark is any combination of two or more elements such as words, numbers, letters, graphics, three-dimensional signs and color combinations, which are the same or different. The combination trademark combines the different characteristics of word mark, graphic trademarks, three-dimensional trademarks or color trademarks, and each has its own text, figure, color, shape and vivid image, which is eye-catching and easy to identify.