Anta's LOGO was inspired by people's movements during sports, such as volleyball, badminton, tennis and basketball. There will be an action of holding your arm high and waving it forward, and then recovering it downward. Just drew an Anta LOGO in the air.
Li Ning's logo is said to be collected for the society, which is very good.
the LOGO of VIP bird should be designed with reference to NIKE. On the other hand, it is a checkmark with a dash.
Because it is one of many shoe factories in Fujian, according to local people, at first these shoe factories were all fake NIKE and ADIDAS. Up to now, there are large and small scales. Some still make fake shoes, but the shoes are better than those made by Anta. And some registered their own names and sold their own brands. Ask a star to speak for him, open a store, do some advertisements on Hunan Satellite TV, and it will become a national brand, Fujian brand, and then China brand. It feels like a "serious person" by setting up a memorial arch. The quality is no different from that of fake shoes before, and the styles are mostly copied from each other. I once saw with my own eyes a pair of running shoes of VIP bird openly imitating the new balance of the United States, and the appearance was exactly the same, except that there was a small LOGO of VIP bird on the heel of the shoes. I also saw a pair of shoes imitating adidas clover in ANTA, but the GOLO on the heel was replaced by Anta. The black+yellow shoes in the 361 Leopard advertisement are imitation of adidas, and so are Renault endorsed by Donnie Yen. 361 also imitates AND1' s octopus, and there are sneakers with double air cushions. I forget what brand they are. Walter and Iverson (a domestic brand) have the same pair of shoes. It is estimated that neither of them is the original creator of that shoe. And Xidelong's shoes are almost the same as NIKE's appearance. Guo Fucheng even speaks for such a bad brand. What's more, the former four kings and the current Golden Horse Award winner really ruined their image for money?
In short, there are many imitations of domestic brands, and most of them are shoe factories in Fujian. The most promising ones in China are Anta and Peak. And Li Ning is a stable domestic mid-end market, and develops to the international and high-end markets.