VI: Visual Identity
VI: A complete and systematic visual expression system centered on logos, standard words, and standard colors. Convert the above abstract concepts such as corporate philosophy, corporate culture, service content, and corporate norms into concrete symbols to create a unique corporate image. In CI design, visual identity design is the most communicable and infectious, the easiest to be accepted by the public, and is of great significance.
VI system:
A. Basic element system: such as company name, corporate logo, corporate shape, standard words, standard colors, symbolic patterns, slogans, etc.
B. Application system: product styling, office supplies, corporate environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, displays and printed publications, etc.
The main contents of a set of VI design:
I. Basic element system
A. Logo
B. Standard words
C. Standard colors
D. Combination of logos and standard words .
II． Application system
A. Office supplies: envelopes, stationery, notes, business cards, badges, work ID cards, invitations, folders, letters of introduction, accounts, memos, information bags, official documents, forms, etc.
B. The external architectural environment of the enterprise: architectural shapes, company flags, corporate facades, corporate signs, public signs, road signs, advertising towers, neon advertisements, courtyard beautification, etc.
C. Internal architectural environment of the enterprise: internal department signs, commonly used signs, floor signs, corporate image signs, flags, billboards, POP advertisements, shelf signs, etc.
D. Transportation: cars, vans, buses, trucks, tool trucks, tank trucks, ships, airplanes, etc.
E. Clothing and accessories: manager uniforms, management uniforms, employee uniforms, ceremonial uniforms, cultural shirts, ties, work caps, buttons, epaulettes, badges, etc.
F. Advertising media: TV advertising, magazine advertising, newspaper advertising, online advertising, street sign advertising, poster advertising, etc.
G. Product packaging: carton packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging, wrapping paper.
H. Official gifts: T-shirts, ties, tie clips, lighters, key tags, umbrellas, medals, gift bags, etc.
I. Display: window display, exhibition display, shelf product display, display product display, etc.
J. Printed materials: company profile, product brochures, product introductions, calendars, etc.
VI design content
01 Business card design (Chinese style)
02 Business card design (Western style)
03 Business card design (Chinese and Western style)
04 Letter paper (blank)
05 Letter paper (horizontal stripes)
06 Letter paper (square)
07 Envelope (Chinese style)
08 envelope (Western style)
09 briefcase (large, medium, small)
10 information bag (large, medium, small)
11 Fax paper header VI design
12 Note paper
13 Various table formats
14 File folder
15 Company-specific manuscript paper
16 VIP card
17 Guest card
18 Passport
19 Sticker
20 Notebook cover
21 Contract cover
22 Plan cover
23 Business label stickers
24 Aviation envelope cover
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26 special poster paper (folio, 4K length)
27 trophy
28 paper cup VI design
29 file format
30 office pen
31 computer report form
32 message note
33 packaging paper VI design (single color)
34□ Wrapping Paper VI Design (Double Color)
35 Wrapping Paper VI (Special Color)
36□ Packaging Paper Bag
37 Handbag Design
p>38□Tape
39□Packaging label
40□Plastic plastic tape for packaging
41□Packaging carton
42□ Gift packaging bag
43 Company flag
44 Commemorative flag
45 Mode hanging flag
46 Straight standing flag
47 small hanging flags
48 small hanging flags
49 large hanging flags
50 table flags
51 Banner
52 Reward Flag
53 Commemorative Flag
54 Promotional Flag
55 Celebration Flag
56□ Themed flags
57□ Other VI designs
58 Uniforms for male supervisors
59 Uniforms for female supervisors
60 Males Uniforms for administrative staff
61 Uniforms for female administrative staff
62□ Uniforms for male production staff
63□ Uniforms for female production staff
64□ Male store clerk uniform
65□Female store clerk uniform
66□Male display staff uniform
67□Female display clerk uniform
68□Male service staff uniforms
69□Female service staff uniforms
70□Male work staff uniforms
71□Female work staff uniforms
72 Male security staff uniforms
73 Female security staff uniforms
74□ Male cleaning staff uniforms
75□ Female cleaning staff uniforms
76□Male chef staff uniforms
77□Female chef staff uniforms
78 Male sportswear (second season)
79 Female sportswear (second season)
80 sports jacket (second season)
81 sports hat
82□ sports shoes
83 badge
84 Tie clip
85 tie
86 scarf
87 belt
88□ safety helmet
89 work hat
90 Employment Certificate
91 Rain gear (poncho, umbrella)
92□Other VI design
93 TV advertising trademark style
94 Newspaper Advertising Trademark Style
95 Magazine Advertising Trademark Style
96 Personnel Advertising Trademark Style
97 Company Profile Trademark Style
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98 Product Introduction Trademark Style
99□ Promotional DM Trademark Style
100 Product Manual Trademark Style
101□Business Card (Reply Letter ) Trademark style
102□Poster trademark style
103POP trademark style/POP design
104 Slideshow trademark style
105□Others VI Design
106 Shape Signboard (Indoor)
107 Shape Signboard (Outdoor)
108 Straight Signboard Design
109 Horizontal Signboard Signboard design
110 site sign VI design
111 behind-the-counter sign
112 neon sign
113 building rooftop sign
114 Building floor signboard
115□Arcade signboard under the arcade
116□Arcade cylinder signboard
117□Hanging signboard
118 canvas signboard
119 outdoor billboard (street sign advertising)
120 no parking sign
121 construction site gate
122 construction site office
123□ Construction site fence VI design
124 construction site slogan stickers
125 construction site street tree fence
126 construction site archway
127□Other VI designs
128 Indoor indicator system
129 Outdoor indicator system (public *** area)
130 Symbol indicator system
131 Department signs
132 General regional signboards
133 Sub-regional signboards
134□Other VI designs
135 factory exterior ribbon
136 interior image wall
137 building exterior logo style
138 gate entrance design
139 Wall design behind the counter
140 Glass door ribbon design
141 Bulletin board
142 Step mat
143 Trash can
144 Ashtray
145 Indoor Spiritual Slogan Wall
146□Employee Lockers
147□Environmental Color Marking
148□Other VI designs
149 Business vehicles
150□ Flatbed trucks
151 Traffic vehicles
152 Commercial vehicles
153□van
154□van container
155□station wagon
156 passenger car
157 Locomotive
158 Bicycle
159□ Trailer head
160□ Traction vehicle
161□Stack country
p>162□ Crane
163□ Cement mixer truck
164□ Show venue design
165□ Show venue visit instructions
166□Display window design
167□Display board VI design
168□Stage design
169□Spiritual fortress design
170□ Product display stand
171□ Product display stand
172□ Lighting planning
173□ Color planning
174□ Moving line Planning
175□ Other VI designs
176 Invitation card (envelope)
177 Birthday card (envelope)
178 Greeting card ( Envelope)
179 Thank You Card (Envelope)
180 St.
Birthday card (envelope)
181 New Year’s card (envelope)
182 Universal card (envelope)
183□ Almanac
184 □Monthly Calendar
185□Calendar
186□Business Diary
187□Paper
188□Pencil
189□Ball pen
190□Pen holder
191 Umbrella stand
192 Balloon
193□Mascot gift
194□ Note paper bricks
195□ Salary bag
196 Gift bag
197 Other VI designs