The origin and development of the Mercedes-Benz three-pointed star trademark

In 1902, the car produced by Daimler Depot had a successful car name--Mercedes; but there was no A distinctive trademark. Daimler's son said his father had the idea of ??using stars as markers.

From 1872 to 1881, when Daimler was the technical director of the engine factory in Deutz, he once sent a postcard to his wife, with a star drawn on the postcard to express The location of his home. Daimler told his wife that one day the star would appear over his depot and bring prosperity.

The board of directors of Daimler Automobile Factory adopted this idea and registered the three-pointed star and the four-pointed star as trademarks in July 1909. Although both the three-pointed star and the four-pointed star are registered as trademarks, only the three-pointed star is used on Mercedes cars. The three-pointed star symbolizes the mechanization of land, water and air transportation.

In 1916, the company designed two new three-pointed star emblems. The first version has a three-pointed star wrapped in a ring; the second version adds four small stars and the word "Mercedes" to the periphery of the three-pointed star. Both plans applied for registration on June 24, 1916. The first was approved in 1917, and the second was not approved until June 2, 1922.

In June 1926, Daimler and Benz merged to form Daimler-Benz AG (Daimler-Benz

AG) and designed a new trademark. The car names of the two car manufacturers, Mercedes and Benz, were combined to form the new car name Mercedes-Benz (Mercedes-

Benz), three-pointed star and laurel The circle pattern was combined into a new trademark, which is still in use today.

The trademark has undergone only minor changes over the past few decades. Mercedes-Benz represents automotive safety and quality, and is also a symbol of automotive classics, innovation and the future.