Trademark agencies have the following obligations when handling trademark registration:
1. Provide professional consultation and guidance: Trademark agencies should provide customers with professional consultation and guidance on trademark registration. They should explain the trademark registration process, application requirements, material preparation, etc. to help customers understand and comply with relevant regulations.
2. Trademark search and evaluation: Trademark agencies should conduct trademark search and evaluation based on customer needs. They will use professional tools and databases to check whether existing trademarks conflict with the client's trademark and evaluate the feasibility of trademark registration.
3. Prepare and submit application materials: Trademark agencies are responsible for preparing application materials required for trademark registration. They will collect and organize trademark drawings, trademark classification information, trademark holder identity certificates, etc. provided by customers, and ensure the completeness and accuracy of application materials. They will then submit the application materials to the Trademark Registry or relevant agency on behalf of the client.
4. Track and manage the application process: Trademark agencies will track and manage the process of trademark registration applications. They will keep in touch with the Trademark Registry to learn about the review progress of the application and promptly notify clients of updates on the status of the application.
5. Handle objections and disputes on behalf of clients: If a trademark registration application is opposed or triggers a dispute, the trademark agency will handle related matters on behalf of the client. They may assist clients in responding to objections, presenting evidence, and participating in objection resolution procedures or litigation proceedings.
6. Protect client interests and confidentiality: Trademark agencies should try their best to protect the interests of clients and abide by relevant confidentiality obligations. They should properly handle customer information and business secrets to ensure that customers’ trademark registration applications and related materials are safe and reliable.
The specific obligations of trademark agencies may vary depending on national and regional laws and regulations. Therefore, when choosing a trademark agency, it is recommended that customers carefully understand its service commitments and responsibilities, and sign a clear agreement or contract with the agency to ensure that the rights and interests of both parties are protected.
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