In the late 1980s, pressure cookers gradually spread to urban and rural families in China, and the demand for pressure cookers was in short supply in the market. At this time, Su Zengfu, who has never been confused, has finally determined the development direction of the enterprise and its own goals through repeated market research and analysis. 1989, Su Zengfu, then director of Yuhuan Chenyu Agricultural Machinery Factory, was dissatisfied with the production of accessories. Under the pressure of shareholders' withdrawal and dismissal by the town leaders, he managed to raise 3 million yuan to introduce a pressure cooker production line and began to transform to Shenyang Shuangxi pressure cooker factory to produce the whole cooker by OEM. 1In August 1994, Zhejiang Supor Co., Ltd. was established. Su Zengfu decided to use English "Supor" and Chinese homonym "SUPOR" as the name and trademark brand of the new company. At that time, no one expected that a famous brand which later became synonymous with China cookware industry was born. Old pressure cookers often explode due to design defects, and the explosion rate is as high as 4.2 per 10000. Explosion accidents are common. 65438-0992 In order to protect consumers' lives and property, the State Bureau of Quality and Technical Supervision revised and issued a new mandatory standard for pressure cookers. Su Zengfu has a unique vision when other enterprises are still using old-fashioned production lines. He believes that the production of new safety pressure cookers is not only the responsibility of enterprises, but also a rare business opportunity. After hard work, Supor developed a safety pressure cooker that meets the new national standard, and it was officially listed on New Year's Day in 1995. "Supor arrived home safely" made the new pressure cooker once sell well in the market, which actually overwhelmed the national brand that has been called big for many years. Since then, all manufacturers in China cookware industry have started to produce new standard safety pressure cookers. From 65438 to 0995, the sales of "Supor" brand-new pressure cooker soared to more than 2 million; The sales volume of/kloc-0 reached 4 million in 1996, while the demand of the whole market in China was only100000. With the business philosophy of "arriving home safely", Supor has left its competitors far behind, and since then it has become the first brand of pressure cookers in China, and Su Zengfu has also become a leading figure in the cookware industry in China.

Su Zengfu is taking advantage of the situation along the East China Sea to expand reproduction. Seize the market opportunity, Supor's cookware products are in short supply in the national market. Faced with the huge market demand, Supor Group broadened its horizons and began to go out of Yuhuan, win Central China, go north to Hangzhou and attack at home and abroad. In order to strengthen and expand the main business of cookware, Su Zengfu and his son, on the one hand, recruited talents, set up a cookware research center, enhanced the independent innovation ability of enterprises, constantly introduced new products, and developed intelligent cookware products with high technology, high added value and competitiveness. In just a few years, Supor has gradually developed from producing a single pressure cooker product into a series of products covering more than 600 specifications in three major fields: cookware, small household appliances and kitchen appliances. Enterprise sales increase by 30% every year. Supor, which came out of Yuhuan Island, the coast of the East China Sea, has become the largest cooker manufacturer in China and the third in the world, and the leading brand of small household appliances in China. Its pressure cooker, non-stick cooker, induction cooker and other products are recognized as China famous brand products and national inspection-free products. Supor Group has accelerated the development of diversified industries while expanding and strengthening the main business of cookware, and started the third transformation and upgrading with greater efforts, forming an industrial pattern in many fields such as pharmacy, real estate, port logistics, finance and trade. Except cookware and small household appliances. As early as 1998, China Supor Group acquired Zhejiang Kelisi 'an Pharmaceutical Company and entered the pharmaceutical industry, taking the first step of diversified development. In 2004, it acquired Hubei Nanyang Pharmaceutical Company and established a new Zhejiang Nanyang Pharmaceutical Company. In 2002, the group also established Zhejiang Supor Pharmaceutical Company in Shaoxing, which mainly produces pharmaceutical and chemical raw materials, and 60% of its products are sold overseas. Among them, five products such as tinidazole occupy an important share in the international market. Not all industries are for economic benefits. More often, as an old party member, Su Zengfu has hometown people in his heart and dreams of building his hometown. In 2000, entrusted by the local government, Supor Group took over the development and operation of Dalu Island in Yuhuan and set foot in tourism. Accumulated investment 1 100 million yuan, regardless of profit and loss, to build tourist facilities on the island and repay the people of Yuhuan. Supor, while possessing huge wealth, has been paying attention to the construction of his hometown and looking forward to the dream of building Yuhuan into a beautiful port city. Damaiyu Port, where Supor is located, is one of the eight natural deep-water ports recognized by China Navigation Society. It is very convenient for large ships to enter and leave the port, and 50,000-ton ships do not need to wait for the tide. In 2004, Su Zengfu persuaded the top management of the group to set up Zhejiang Damaiyu Port Company, and invested heavily in the development and construction of Damaiyu Port Container Terminal to develop shipping, maritime logistics, coal distribution and other services. The development of Damaiyu Port will make the Wenzhou-Taiwan area, where Zhejiang's private economy is the most developed, find a more convenient seaport and directly link Wenzhou-Taiwan economy with the world. On May 16, 2009, Damaiyu Port was listed as five new direct flights to Taiwan by the Ministry of Communications, and direct passenger flights to Taiwan were realized in June and July. 20111February, Damaiyu Port was approved as a national first-class port. Su Zengfu said that we have invested in port construction, and even if it is not profitable now, if the completion of the port really helps Yuhuan to speed up the port city construction and economic development, then this is our proud achievement.

For Su Zengfu, who has been engaged in industry all his life, only industry can support Supor brand, and only by developing modern production methods can we inherit the ideal of serving the country through industry. As the leader of Supor, how to lead enterprises to seek safety, avoid risks and develop continuously is an important matter for Su Zengfu. In 2002, a trip to South Korea made Su Zengfu realize the development dilemma that Supor will face as a labor-intensive enterprise. Since then, the development track of Supor Group in China has once again seen a series of major decision-making adjustments. Since 2007, Supor Group has transferred the equity of listed companies to France Cyber Group twice, and its abundant funds have created extremely favorable conditions for the development of new industries. After the successful operation of Supor Capital, it is necessary to rebuild the pillar industry. Su Zengfu started his career in industry, and he always believed that industry was the foundation of a rich country and a powerful country. Supor should choose good industries and products and continue to do business. Su Zengfu, an old party member who has been educated by the Party for more than 40 years, chose stainless steel faucet as the starting point for his second venture with his foresight and advanced consciousness. Imported internationally renowned stainless steel kitchen faucets are priced at more than 10,000 yuan, and consumers in China are afraid to ask. Supor's guiding ideology for developing stainless steel faucets is simple. First, through technological transformation, make German quality. The second is to realize China price through automated mass production. Products are for people's happiness. In 2009, Supor used the existing technological conditions at that time to invest in developing and manufacturing stainless steel faucets in small batches. There are many difficulties in the production process: low production capacity, high cost, unstable quality and no supporting industrial chain. For four years, Su Zengfu squatted on the production line every day and led the team to study how to realize the large-scale mechanized production of stainless steel faucets. After several elimination, it is now the third generation production line. Supor's R&D investment, trial production investment and fixed investment in the construction of two bases are close to 654.38 billion yuan. Among them, the investment in land, factory buildings and equipment exceeded 700 million, the investment in research and development was 654.38+0 billion, and there were 200 million trial products. Supor directly studies the production process on the assembly line. About half of the nearly one million products produced in the research process are produced by old technology, and the quality of products cannot be compared with new technology. Su Zengfu gave the order, so it's not allowed to be sold. Because Supor's products must be worthy of consumers' trust in the word "Supor".

At present, two production lines in Yuhuan base and six production lines in Shenyang base have been successfully operated, and the annual output will exceed 8 million. The production lines in Yuhuan and Shenyang have been automated production lines, and all the dirtiest and most tiring polishing processes have been replaced by robots. The per capita industrial output value of enterprises has exceeded 2 million yuan, which is at the leading level in bathroom industry and manufacturing industry.

The development model of Zhejiang private enterprises with export orientation, low technology content and meager profits is gradually declining. While most entrepreneurs in Zhejiang have given up manufacturing and turned to real estate and financial investment industries, party member Su Zengfu and Supor Group, which have billions of assets, still devote themselves to manufacturing and set high standards and requirements for themselves. In his view, it is not difficult to transform and upgrade enterprises. The key is whether there is a down-to-earth industrial attitude. Supor's second venture, while choosing industries and products, Su Zengfu considered how to innovate and develop, and what kind of industrial road to take. This time, due to the company's abundant funds, he has extraordinary courage. He wants to make a breakthrough in production technology and automation level and surpass international standards one step at a time. This idea prompted him to invest a lot of money and spare no effort to use the assembly line as a test field until he produced good products with German quality and China price. What Su Zengfu wants to do is advanced manufacturing, that is, to catch up with the developed countries in Europe and America and reach a per capita output value of 2 million. With the increase of added value of products, the future will be higher. In Zhejiang, the per capita output value of most enterprises is only a few hundred thousand.