GUCCI

Founder: Guccio Gucci

Origin: Italy

Year of establishment: 1923

Product lines: clothing, swimwear, ready-to-wear, clothing, shoes and hats, fashion, jewelry, perfume

Brand story: The founder of GUCCI is an Italian young man named GUCCIO GUCCI. After Tom Ford took over as creative director in 1994, he transformed the traditional brand into a new modern image, pushing this century-old Milanese brand to another peak and becoming a classic representative of fashion for the young generation.

1. Bamboo handle: GUCCI’s bamboo bag is made from nature. All bamboo is imported from China and Vietnam. Natural materials and hand-made barbecue technology make it not easy to break.

2. Equestrian chain: In Italy at the beginning of the 20th century, horses were the main means of transportation, so there were many people making horse gear, and GUCCI was the leader among them. The equestrian chain that ties the horse is also an invention of GUCCI. This famous detailed design is not only beautiful, but also a reminder of the past equestrian era. GUCCI's suede casual shoes with equestrian chains have become a model in the history of footwear. Even the Metropolitan Museum of Art in the United States has a pair of them.

3. Double G design: The trademark pattern printed with the pair of letters G and the eye-catching red and green colors appear in GUCCI products such as briefcases, handbags, wallets, etc. as symbols of GUCCI. This is also GUCCI's earliest classic LOGO design.