Get to know a car brand every day.
Tesla.
1. Basic information
Brand name: Tesla, English name: Tesla, Country: United States, Headquarters: Texas, United States, Brand Type: American , Creation time: 2003, Founders: Martin Eberhard, Mark Tarpenning.
2. Brand Introduction
Tesla is a well-known American electric vehicle and energy company. Its car series covers sedans, SUVs, sports cars and other fields. It also produces solar panels, and Energy storage equipment. Tesla was officially established in 2003 and is headquartered in California, USA (now moved to Texas). The founders are Martin Eberhard and Mark Tarpenning, who named the company "Tesla". Automobile,” in honor of physicist Nikola Tesla.
The brand vision is to "accelerate the global transition to sustainable energy." Tesla's initial new energy vehicle entrepreneurial team mainly came from Silicon Valley, using the T concept to build cars, rather than the traditional car manufacturer ideas represented by Detroit. In 2004, Elon Musk invested in Tesla and became the company's chairman. , after years of development, Tesla has become the most well-known electric vehicle brand in the world.
3. Car Logo
Tesla’s car logo is well known. The logo is not only the acronym of the inventor Tesla’s name, but also has a deeper meaning behind it. The "T" that looks like a small hammer is actually a hint to the company's products. The T-shaped logo represents the cross-section of the electric motor. The main part of the letter T represents part of the motor rotor, and the top bar also represents part of the peripheral stator.
4. Car series information
Tesla’s car series covers sedans, SUVs, sports cars and other fields. The sedans include Model 3 and Model S, among which Model: 3 has been significantly reduced after localization. The entry-level starting price gives more car buyers a new choice. It has a clear advantage in the competition with self-owned brands BYD Han, Xpeng P7 and other models. In the SUV field, two models, Model Y and Model X, are deployed, among which The hot-selling Model Y is rumored to be far ahead in the competition with ES6, Mercedes-Benz EQC and other models.
Excellent sales performance can also prove that consumers recognize its products.
5. Tesla models on sale
1. Model 3, 229,900-329,900.
2.ModelS, 789,900-1,009,900.
3.ModelY, 261,900-351,900.
4.ModelX, 879,900-1,039,900.
6. Car Series Information
1. Representative car series: Model S.
Index price: 789,900-1,009,900.
ModelS is the second flagship after Roadster, and it is also the brand’s strongest presence before the latter’s replacement products are officially delivered. The three-motor drive system it is equipped with has a maximum power of 809KW. Even if it is equipped with a large-size lithium battery pack and the curb weight reaches more than 2 tons, it can still achieve zero-to-zero acceleration in 2.1 seconds. By the way, it also has an NEDC range of 840km, which exceeds that of many traditional vehicles. Supercars are pretty simple.
2. Representative car series: Model 3.
Guide price: 229,900-329,900.
The Tesla Mode3, which has simple technology and extreme acceleration, has received a lot of attention since its launch. With its excellent product strength, high brand tone, and the starting price of 229,900 after subsidies, The selling price makes its sales volume stand out among the others. The front face design uses a closed front grille and integrated front surround, which will help improve the aerodynamic performance of the vehicle, reduce wind resistance and wind noise, and also make the Tesla Modl3 look more technological.
Coupled with the smart shape of the light group and the black chrome trim strips throughout the car, it creates a fierce and sporty aura. The interior still adopts the minimalist design style of the exterior, with a 15-inch large multimedia screen. It integrates multiple functions and is extremely intelligent.
3. Representative car series: Model Y.
Guide price: 261,900-361,900.
Tesla Model Y has been deeply loved by all types of users since its launch.
In terms of appearance, Tesla Model Y can be regarded as an enlarged version of Model 3. In addition, Tesla’s stamping process is also worth mentioning. In addition to the integrated body, the die-casting of the Tesla ModY panel is also very distinctive. The wide body used at the rear of the car has a very obvious visual impact, from back to front. Zooming out, the visual effect of being narrow in front and wide in back is great.
In the power part, the Tesla Model Y rear-wheel drive version is equipped with a permanent magnet synchronous single motor with a total motor power of 202kW, a maximum torque of 404N·m, a CLTC cruising range of 545km, and a battery pack of 8 The warranty is one year or 160,000 kilometers, and the fast charging time is 1 hour. It is a very good choice in terms of battery life and charging convenience.
4. Representative car series: ModelX.
Guide price: 879,900-1.0399 million.
As the leader of the electric vehicle camp, Tesla’s technological and intelligent configuration has always been its strength. The medium and large SUV-Model Xi owned by Tesla (imported) has such high popularity and recognition. In terms of appearance, the overall design still maintains the Tesla family style, showing a more avant-garde and individual body posture. In terms of hardware, we can completely regard it as the killer feature of Tesla Model X. While it has strong performance, it also has a very impressive cruising range.
The power combination of the front and rear three motors has a maximum power of 750kW (1020Ps), and it can break 100km/h in 2.6 seconds, which is not inferior to mainstream super sports cars at all. With the ternary lithium battery pack, it can achieve 536k Range.
7. Core Technology
1. FSD.
Tesla has a high degree of autonomous driving technology, of which chip technology is crucial. Tesla’s FSD allows Tesla to completely get rid of third-party suppliers in the core technology field, and greatly Promote the development of autonomous driving technology. The computing power of the FSD single chip is 72 Tops, and the board card is 144 TopS. However, the previous strongest autonomous driving chip NVIDIA AGXXavier has only 21 TOPS of autonomous driving computing power.
The completely self-designed hardware system and the ease of software development have improved Tesla’s comprehensive autonomous driving performance. Currently, Tesla Model 3, Model Y and other models are equipped with this technology.
2. Battery management system (BMS).
Tesla can achieve consistent management of more than 7,000 batteries and has 140 core patented technologies in battery cooling, safety, charge balance and other fields. At the same time, Tesla partially soaks a small number of batteries in a battery box filled with coolant. More small battery boxes form a complete large battery pack, replacing the original snake-shaped conduit to control the battery pack temperature, battery pack capacity density and The safety of the battery management system has been greatly improved, and Model 3, Model Y and other models all use this system.
8. Brand and China
On October 18, 2017, Tesla (Beijing) New Energy R&D Co., Ltd. was established. One year later, on October 17, 2018, The Shanghai Lingang Management Committee stated: Tesla (Shanghai) Co., Ltd. has successfully acquired 864,885 square meters of industrial land in the Q01-05 plot of Shanghai Lingang Equipment Industrial Zone, and has cooperated with the Shanghai Municipal Planning and Land Resources Administration After signing the land transfer contract, Tesla's Shanghai Gigafactory was substantially launched in the Lingang area. From this day on, Tesla officially started the localization process.
On March 9, 2021, Tesla China’s operating entity Tesla (Shanghai) Co., Ltd. underwent industrial and commercial changes, and its business scope was reduced to “sales of new energy vehicle battery swapping facilities” and “battery sales”. ", "Photovoltaic equipment and component sales", etc. On November 1, 2021, Tesla's stock price rose by more than 8%, hitting a record high, and its market value exceeded US$1.2 trillion. This also laid a solid foundation for Musk to become the world's richest man. the basis of.
On December 31, 2021, Tesla announced the opening of its westernmost store in mainland China. It is also the first Tesla store in Xinjiang. The Urumqi Tesla Center integrates sales, after-sales, and delivery. In 2022, Tesla's energy replenishment facilities will cover more than 60 cities and regions across the country.