Lancome is a French brand.

Lancome was born in France in 1935. It is a brand founded by Armand Petitjean.

As a world-renowned high-end cosmetics brand, Lanc?me is involved in many product fields such as skin care, makeup, and perfume. It is mainly targeted at mature women aged 25 to 40 with higher education and income levels.

With his gifted sense of smell for perfumes, his persistent adventurous spirit, and his ambition to let French brands occupy a place in the global cosmetics market that was already monopolized by American brands, Lanc?me wrote the history of world cosmetics. Next beautiful page.

A rose from a French castle has been blooming for sixty years with its temperament, the unpredictable female psychology, and the unpredictable fashion laws.

Extended information:

Brand concept:

For beautiful roses, Lanc?me always symbolizes romantic classics.

For lovely women, Lanc?me is willing to create a beautiful new world of infinite possibilities for you.

Brand characteristics:

Delicacy, elegance, temperament, extraordinary charm

Brand logo:

LANCOME] The name concept comes from LANCOSME, a castle in central France. For the convenience of pronunciation, the "S" letter in the castle name was replaced with a typical French macron. And because there are many roses planted around the "Lancome Castle", it is full of romantic mood and the rose has become the symbol of the Lanc?me brand.

Brand founder Armand believes that every woman is like a rose, each with its own characteristics and posture. So the brand was named after the castle, and the rose became the brand symbol of LANCOME. Lanc?me's original trademark included symbols representing its three series: rose: representing the perfume series; lotus: representing the skin care series; and angel: representing the makeup series.

“The European beauty represented by Lanc?me is the most easily accepted by Chinese women because it is fashionable yet approachable; it is lively and has enough connotation.”