LOGO is the English term for logo or trademark, which plays a role in identifying and promoting the company that owns the logo. Through the image of the logo, consumers can remember the company's main body and brand culture. There are various types of logo designs, including text logos, graphic logos, image logos, and logos that combine advertising slogans.

Alphabet logo

Alphabet logo is usually a brand design completed by an enterprise based on the abbreviation of the company name. By simplifying the problem of lengthy corporate names, the difficulty of corporate brand recognition and memory is reasonably simplified. Therefore, they will choose to use an acronym combination logo to represent the image of the company. For example, McDonald's (English: McDonald's) has an initial letter of M.

The design of the letter logo focuses on the reshaping of the font. The shape of the font must conform to the intrinsic attributes of the company and must have a certain degree of recognition. In addition, it is not recommended for start-ups and companies that have not yet established sufficient influence and popularity to adopt this logo design method. It will make consumers confused about the content contained in your abbreviation, but will increase the difficulty of recognition and memory for consumers. .

Word logo

A word logo is similar to a letter logo. A word logo refers to a design that uses the font style of the company name. Think of VISA and CocaCola as two of the most representative companies. Text logos work well when a business has a simple and clear name. Google's logo is a very good example. The brand name itself is memorable, and when combined with quality typography, the wordmark creates stronger brand recognition.

Graphic logo

Graphic logo (sometimes called brand icon) is a more common form of logo design. When you think of "pattern logos", these brand images will appear, representative ones: apple's apple logo, Twitter's bird... etc. These originally ordinary logos have gradually been endowed with the growth of the company. Because of its symbolic meaning, people may not be able to remember the name of your company, but when they see this logo, they may know that this is what they want. Because of this, for new businesses or customers who do not have strong brand recognition, when you choose a graphic logo as your corporate identity, you need to consider which graphic is more representative and more representative of your business. Able to arouse consumers' emotions towards the company.