Selling a trademark means the right to sell a trademark owned by a company or organization. A company may need to sell a trademark to generate cash flow or to pay debt. Selling a trademark may involve many legal procedures and contractual terms, so it is important to consult a professional trademark attorney.

Some companies view trademarks as assets that can be sold independently. For example, a company may have registered multiple trademarks in the past but now only needs to retain a few core trademarks for use in its business. In this case, the company has the option of selling the other trademarks to other companies or organizations.

In some cases, selling a trademark may be done for strategic purposes. For example, a company may need to sell its trademarks based on an expansion or development strategy in other areas of the business. Companies can transfer assets as part of their business plan. Selling a trademark may also help clean up a company's balance sheet to better align the company with its business goals.