qianxin town breaks through the traditional agricultural management ideas, and uses internet thinking to implement "qianxin town+",that is, the business model of base (production, experience) and terminal (family dining table). In terms of base (production and experience) construction, around the theme of "family leisure vacation+health recuperation", traditional agriculture and leisure recreation are organically combined to form an original ecological experience area with multi-function, compound and innovation. Production base: A 1,-mu ecological organic tea industrial base integrating tea picking and sightseeing has been built, a native chicken free-range breeding base with a capacity of over one million, a manual oil mill integrating production and traditional cultural experience, and a 1,-mu modern ecological standardized camellia oleifera base is being built. Leisure and Holiday: Four scenic spots, namely Sakura Valley, Jingxin Lake, Muxin Valley and Qianshan Temple, have been planned. A catering center with the theme of bamboo culture "Bamboo Banquet" has been built, and the first phase of "Four Leisure Mountain Rooms" villagers' experience center, tree-top villas, rammed earth huts, forest hot springs, racecourses and other leisure and holiday facilities integrated with nature have also been built.
The family dining table terminal, centering on the online shopping mall of "Qianxin Town", provides diverse ecological agricultural products for "villagers". Relying on 1, mu of self-owned forest land, we will vigorously develop industrial projects such as organic tea, pure bamboo chicken, camellia oleifera, vegetables and dried bamboo shoots to provide rich agricultural products for "villagers" and consumers. The company independently registered two brands of "Qiancha" and "Gewuyuan", and launched a series of products such as spruce, longshan, sequoia and Jiexiang. From 212 to 214, the product won the special prize of national tea appraisal of China Tea Society for three consecutive years, and was awarded the gold medal of the ninth and tenth international famous tea and the gold medal of Shanghai International Tea Expo. "The Source of Gewu" was awarded as a well-known trademark in Jiangxi Province. "Qianshan Chicken" is now stocked with hundreds of thousands of bamboo forests and successfully sold in Wechat business. The bamboo forest chicken project has adopted the form of "company+farmer", and has successively cooperated with farmers to realize the "one household, one mountain nest" free-range breeding model. Alpine camellia oil, eggs, honey and winter bamboo shoots have all been produced and sold online. In addition, "Qianxin Town" is integrating local specialty navel oranges, and ecological agricultural products such as rice, soybeans and fruits can satisfy villagers' family dining tables through online and offline linkage and removing intermediate links.
Qianxin Town will use Internet thinking, build an e-commerce platform, establish an eco-agriculture industry alliance with strategic partners, practice the new concept of the development of modern eco-agriculture version 3., and make contributions to the construction of beautiful countryside, China.