Chinese domain names, as the name implies, are domain names expressed in Chinese.

Advantages

The introduction of Chinese domain names objectively expands the limited domain name resource space, and Chinese domain names also solve the problem that different trademark characters of different trademark owners in the original English domain names are different to some extent. However, the essential characteristics of domain names cannot be changed because of the emergence of Chinese domain names, and conflicts between domain names and trademark rights still exist in large numbers. Even from another perspective, the conflicts are more intense because Chinese domain names themselves use Chinese characters.

first, if it is still a question whether the English letters used in English domain names and the Chinese characters used in trademarks are the same or similar in pronunciation or meaning, and whether it constitutes cybersquatting, then the use of Chinese domain names will make this problem disappear, and there will inevitably be characters exactly the same as trademarks in Chinese domain names, and conflicts will inevitably be established.

Secondly, influenced by the traditional word mark logo, customers and consumers will naturally directly associate the names of Chinese domain names with the same or similar enterprise names. In this sense, the use of Chinese domain names is more likely to cause disputes between enterprises. The similarity of domain names and trademarks and the inevitable differences between them lead to conflicts. However, at present, there is no special legal provision on the conflict resolution between the two countries. In practice, trademark law is mostly used to solve the conflict, but this solution often pays attention to the protection of the interests of trademark owners and ignores the protection of the interests of domain name owners.