An analysis of the myth of "talent garden"
"Business Daily" reporter Wang Changsheng
Tracing the origin of "myth"
The story seemed to be a myth at first, but when the reporter tried his best to interview the 6-year-old child, everything became so real again.
Her name is Zhang, a second-year junior high school student in Yicheng. The teacher told me that there were so many people who wanted to see her that they had to issue a "refusal order" in order not to affect the children. I was fortunate to be the only reporter who met her in the past two months.
In a group of middle school students, Zhang is very weak, but she can communicate with her, and she can't find out the cowardice and shyness of children of this age. She recited Confucius' Analects of Confucius in one breath in front of the reporter. She said that she didn't go to primary school and didn't feel very tired in junior high school. The teacher said: The child is very interested in learning and very sensible. This spring, she saw frostbite on her teacher's hand, so she bought an "electric cover" in the supermarket with lucky money and gave it to her teacher. ...
Zhang said that her brother is better than her. At the age of 3, he could recite the three-character classic and know more than 200 words. He said that her father taught him all this.
Following this clue, the reporter finally met Zhang's father Zhang Qiang in a tall building in Hefei. He looks energetic with a pair of glasses on his fair face. Referring to his "achievements", Zhang Qiang said frankly that this set of teaching methods he explored can be called "talent cheats", which has been tried and tested among children of brothers and sisters. When his sister-in-law's children were still in the belly, he used my method to carry out prenatal education. As a result, Bao Xiao was able to recite the three-character classic at the age of three, and he was very reasonable. Other children are a little lonely, selfish, lazy, competitive, competitive and jealous.
Talking about the motivation of the birth of "Talented Secrets", Zhang Qiang said: When Zhang was born, a friend's child was attending kindergarten, and various interest classes made the child overwhelmed. He has been tired of learning since he was a child, with a bad temper and strange behavior. Therefore, we began to ponder a set of "all-round" teaching materials, so that the baby can complete the accumulation of knowledge and the promotion of personality in a relaxed and happy way. Unexpectedly, after five years of hard work, my children and my brother's children finally "made a positive result".
What kind of "talent cheats" is this? Does it really work again and again?
Feel "myth"
Zhang Qiang is too busy. He said that several people were talking to him about cooperation and promotion. In order not to mislead people, he will go to Beijing to find experts to inspect the Secret Book of Talents. Fortunately, Mr. Yao invited by Zhang Qiang happened to go to Golden Bird Kindergarten to attend classes, and the reporters walked all the way.
Golden Bird Kindergarten is a chain of three parks in Hefei. The garden we arrived at is located in a community in Erli Street. The garden has arranged a middle class of 30 students for Mr. Yao, and it takes Mr. Yao about 30 minutes to finish the teaching content for one hour. At 3: 30 in the afternoon, class begins on time. A very interesting game quickly focused the children's attention, then they read Disciples Rules, and then introduced four new words through a fairy tale of "Little Rabbit Becomes Good". In the light and lively magic thief-catching game, Mr Yao let the children know these words, understand the concepts of pinyin and numbers, and educate them to listen to their parents. After class at 4 o'clock, the reporter randomly sampled 10 people: 10 people all know the four target words, the truth of "listening to mom and dad", and the pinyin of the four words. Three people can recite the first three sentences of Disciples Rules.
Teacher Yao said that through the study of the whole set of teaching materials, children will master about 2,000 Chinese characters, calculate numbers within 100, be proficient in computer typing, tell 200 moral stories, memorize Chinese classics such as The Analects of Confucius, The University, The Doctrine of the Mean, Disciples' Rules and Three-Character Classics, read newspapers and write short articles.
The teacher of Golden Bird Kindergarten always sits at the back of the classroom, taking notes while listening, which seems very serious. Class is over, and they seem to want more. "This class is so distinctive! It combines the ancient private school education with the modern Montessori education, which opens our eyes! " A teacher surnamed Wang told reporters.
When they left Golden Bird Kindergarten, they agreed to let Mr. Yao give another observation class to another garden on Linquan Road.
Can the "talent cheats" finally be accepted by more people? Zhang Can Qiang made such an excellent early education plan spread all over the country quickly?
Cloning "myth"
Whether a product can be recognized by the market depends not only on the good competitiveness of the product itself, but also on choosing a suitable marketing model and establishing a management team. Obviously, Zhang Qiang is a layman in marketing. The appearance of an old friend made Zhang Qiang even more powerful. He entrusted them to take charge of the whole project, and he continued to devote himself to developing and perfecting the "talent cheats".
The marketing team and model were quickly established. They named the project "Baby Happy Island Talent Park" and applied to the State Trademark Office for registration. Zhang Qiang said that talents are not only superior in wisdom, but also perfect in personality. "Cai Ying Garden" trains such children!
"It was Jason's success that finally strengthened Zhang Qiang's confidence in expansion." Li, who is in charge of project promotion, said.
Jason is Zhang Qiang's sister. Three years ago, Jason was laid off. Zhang Qiang asked her to run an early education class with her own "talent cheats", but her sister didn't trust her brother and joined a fast literacy brand. at the very start