Legal subjectivity:

If the consumer’s complaint is true, the 1688 platform will deal with the merchant. First, the platform will deduct a certain amount of credit points based on the merchant's violation of regulations. After the merchant's credit score is reduced, the ranking of stores and products will also be reduced accordingly. If a merchant's products violate regulations, the platform will order the merchant to remove the product from the shelves or make rectifications to the product. If a merchant violates the rights of consumers, such as failing to deliver goods within the specified time, the platform will deduct a certain amount of the deposit. If a merchant commits serious violations, the platform will temporarily block the merchant's store or directly ban the merchant's store.

Consumers can first choose to complain through the web page. Consumers need to log in to the official website of 1688 first, then find the customer service center on the page, and then select buyer customer service. After entering the customer service center, according to the page Just transfer the prompt to manual customer service.

Consumers can also choose to make complaints through the software. Consumers can first log in to the 1688 software, then click My in the lower right corner of the page. After entering the personal page, click the settings icon to the right of the user ID, and then click Privacy, then click Contact Customer Service at the bottom of the page.

Consumers can also choose to directly dial the official customer service number of 1688 to contact the manual customer service to complain. The official customer service number of 1688 is 4008001688.

But if the product itself has no trademark infringement issues, can it be appealed? If it is a complaint, how long does it take to file a complaint for trademark infringement?

1. 1688 merchants are complained of trademark infringement. If there is no trademark infringement, the merchant can choose to appeal, but the appeal needs to grasp the corresponding time rules.

1. If a merchant is complained of infringement of trademark rights, after receiving the complaint information notice, it needs to submit a notice to Alibaba within the appeal period of 3 working days. If the merchant fails to submit a counter-notification within the prescribed time, or if the counter-notification material is not approved by the Alibaba platform, the platform will delete the complained information and will be deducted points from the platform.

2. When the merchant submits the appeal materials and completes the appeal, the merchant still needs to wait for 3-5 working days for the waiter to review, and finally check the final appeal review results on the historical appeal page. .

3. If the merchant fails the first appeal, he will have a second appeal opportunity. The second appeal will be opened within 3 working days after the platform implements the penalty. If the second appeal still fails, the merchant who wants to appeal again has to apply to customer service to activate it again.

2. 1688 merchants have been complained of trademark infringement. If the merchants fail to appeal, they need to understand the corresponding penalty rules.

1. When a merchant is judged to have infringed trademark rights as a general infringement, and the complaint is made and established for the first time, the platform will deduct 4 points; when the merchant is complained and established here, it is deemed to be a repeated infringement. 8 points will be deducted each time. If the time of the complaint is within 5 days from the date of the last complaint for which points were deducted, no points will be deducted.

2. Based on the cumulative points deduction, the platform will also take corresponding punishment measures for the store: when the deduction points are between 12 points and 24 points (including 12 points), a public warning will be issued; when the deduction points are If the score is between 24 points and 36 points (inclusive), the rights will be restricted for 7 days; when the deducted points are between 36 points and 48 points (36 points inclusive), the rights will be restricted for 15 days; when the deducted points are between Between 48 points and 60 points (inclusive), the account will be restricted for 30 days; when the deduction points reach 60 points or more, the account will be closed directly.

3. When a merchant’s infringement of trademark rights is a serious violation, only a warning will be issued for the first time the complaint is filed; the second time the merchant is complained, the rights will be restricted for 7 days; the third time the merchant will be complained, the rights will be restricted for 15 days. If a merchant is sued for serious infringement of the same intellectual property rights and the total reaches 3 times, the account will be closed directly; the fourth time the merchant is sued for serious infringement, the account will be closed directly.

Objective law:

"Consumer Rights and Interests Protection Law of the People's Republic of China"

Article 8 Consumers have the right to know their purchase and use The right to the true condition of the goods or services received.

Consumers have the right to require operators to provide the price, origin, producer, use, performance, specifications, grade, main ingredients, production date, expiration date, and inspection of the goods based on the different conditions of the goods or services. Certificate of conformity, instructions for use, after-sales service, or service content, specifications, fees and other relevant information. Article 9 Consumers have the right to independently choose goods or services.

Consumers have the right to independently choose operators who provide goods or services, independently select product varieties or service methods, and decide independently to purchase or not to purchase any kind of goods, and to accept or not to accept any service.

Consumers have the right to compare, identify and select when choosing goods or services independently.