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The development history of Qiao’s daughter-in-law

In 1996, the company’s predecessor, Jiangcheng District Lishen Stainless Steel Products Factory, was founded. In the same year, the Chinese and English trademark design of "Qiao Daughter-in-law" was launched, establishing the corporate vision of becoming "a famous Chinese tool brand going global", and proposing the creation of three major development goals of "talent, technology, and brand". The first meritorious product in 1997 "Imitation Japanese kitchen knife T-101" and "T-102" new knife products were launched on the market. The market responded enthusiastically and the product supply exceeded demand. The Qiaozhen brand has since embarked on a journey of market prosperity. In 1998, it won the "Comprehensive Quality Management Certificate of the Ministry of Agriculture" from the Ministry of Agriculture of the People's Republic of China and the People's Republic of China. In the same year, the products were approved to adopt international standard marks. In 1999, they won the honorary title of "Guangdong Province Private Technology Enterprise". "Jiangcheng District Lishen Stainless Steel Products Factory" was officially renamed "Yangjiang Qiaozhenfu Kitchen Industry Co., Ltd." from 1997 to 2000. Won the honorary titles of "Quality Trustworthy Enterprise" and "Contract-abiding and Trustworthy Enterprise" at the provincial and municipal levels. During this period, the company expanded the leased factory buildings five times. At the end of 2000, the company's first new standardized production park with independent property rights, located in Naho Industrial Zone, Yangdong, covering an area of ??30,000 square meters, was completed and put into operation, marking the company's development into a new era. In 2001, the company The company was among the first in the industry to pass the ISO9001:2000 quality management system certification. In 2002, the company was among the first in the industry to obtain the IONET International Certification Alliance accreditation mark certificate. In 2003, the company's leading product trademark CLEVEREST SON'S WIFE (Qiao Daughter-in-law) was the first to win the "Guangdong Province Famous "Trademark" title. In 2004, CLEVEREST SON'S WIFE (Qiao Wife) series products were recognized as "Guangdong Province Famous Brand Products" and were awarded "Special Focus Brands for Rights Protection, Support and Excellence" by "China Industrial and Commercial News". In 2005, the company was awarded "Guangdong Province High-tech Enterprise" title, became a member of the China Federation of Industry and Commerce. In 2006, CLEVEREST SON'S WIFE was honored to join the ranks of "Top Ten Famous Brands of Chinese Knives and Scissors" and was awarded the title of "AAA+ China Quality Credit Unit" by the "China Quality Credit Evaluation Center" In 2007, the company became a "Registered Supplier of the European Information Center". In 2008, the brand CLEVEREST SON'S WIFE (Qiao Wife) officially applied for "China's Well-known Trademark" and entered the official review process for administrative recognition. In 2009, the company successfully invited the internationally renowned film and television superstar Fan Bingbing to join forces. Create a corporate brand with more connotation and taste, and become the first person in the domestic knife and scissors industry to hire an international superstar to endorse the corporate brand. At the end of 2010, it was located next to Zhangang Highway in Baisha Yinling Industrial Zone, Jiangcheng, covering an area of ??60,000 square meters. p>

The subsidiary "Yangjiang Meisi Daily Use Products Co., Ltd." was completed and put into production in 2011. It will enter the first fifteen-year development period in the history of Qiaozu. The company will join hands with all Qiaozu colleagues, Qiaozu brand agents, Partners of Qiaozhenwu and all people from all walks of life who care about and support Qiaozhenwu’s career will work harder to write a new chapter of glory. In 2012, the third generation trademark of Qiaozhenwives brand “TUQIAOZHANWU SMART WIFE” was approved for registration, and Qiaozhenwu products were fully branded. The new logo Qiaozhenwu Mall and the Tmall flagship store of Qiaozhen brand products will be put into operation in 2013? The stainless steel cooking pot project will be put into operation. Branding marketing will be fully implemented, and corporate culture will enter the substantive construction stage