Avoid using polyphonic words.
Using polyphonic words in company names, just like using obscure words, will bring great inconvenience to people's address, and the meaning itself is not clear enough. When a name has two or more pronunciations, it is easier to feel overwhelmed. For example, in restaurants, "le" has two pronunciations, one is "le" and the other is "yue", which makes people wonder what sounds better. For example, the following words can be pronounced in two ways: line, province, heavy and Qian Chao. Of course, we don't mean that we must not use polyphonic words as names. But at least make sure that others can confirm their pronunciation and won't mispronounce it.
Avoid using incomplete words.
Trademarks or company names are known to consumers, and the popularization of words should be considered. But unfortunately, some companies also have some very serious problems in using words in trademark names. A soybean protein powder factory uses "Feng Gang" as its trademark to produce soybean protein powder, instant soybean milk and other products. Don't say that ordinary farmers and citizens don't know this. I'm afraid even the teachers in the university may not know everyone. It is hard for us to imagine that such a trademark can become a brand-name trademark, and it is hard to imagine that goods with this trademark can sell well in the market.
Some people use remote words for their names because they think that whether they can get a good name depends on whether they can choose a good word. So when it comes to naming, the first thing I want to list is to turn over Kangxi Dictionary. As everyone knows, the reality is just the opposite.
A good company name, just like a good article, is to see the magic in the plain, not by obscure words, multi-stroke words and variant characters. Stone, Founder, Jin Linong and Master Kong, which sound very sweet, are not common words.
Avoid vague meanings.
Implicit means that the pronunciation is too profound for others to understand. It's like choosing an obscure word. Although the meaning is good, no one understands it. No matter how good the meaning is, it doesn't make sense.
The names of enterprises and companies have the function of indicating the nature of enterprises and suggesting the functions of products, which requires strong readability. For example, Guangming Daily reported that there is a famous museum in Lanxi City, Zhejiang Province. They first gave themselves a meaningful name, "Chishi Chengyang". However, after the sign is hung, others don't understand. The owner quickly added the brand of "Lanxi Corporate Culture Service Agency" next to the store name signboard as a supplement. What is "turning stones into sheep"? According to the ancient book Fairy Biography, in ancient times, Huang Chuping met a Taoist and was taken to a stone room in Jin Huashan. His brother started looking, but he saw white stones. At the beginning of the day, all the stones turned into sheep. No wonder people can't understand the name of a small shop serving the public, which contains such mysterious allusions.
Avoid similarity and approximation
Shame on family seems to be a common problem in China. You choose a brand with three words, and I will try to be like you to confuse consumers. Your name is Bomi, and my name is Xmi. If you are Yikang, my name is X Kang; If you are seven stars, I will become XX. The above is still the same and similar technique of gentleness and elegance.
To make matters worse, someone simply sounds like you. The service labels in several brands such as washing powder are very self-disciplined. It can not only be completely different from others, but also establish a unique brand style. Like A Spoon of Elves, Prynne, The Lion King, Tide, Vitality and Panda, we all know that well water rules out the river! In VCD player brands, it is obvious that they are too similar and similar to each other. At least "King xx" and "Big X" are two brands that easily confuse consumers.