The documents required for selling cosmetics on Taobao include a copy of the health license, a copy of the production license, a copy of the business license, a commissioned processing contract, a copy of the quality inspection report, a product list, and the outer packaging of the finished product. 1. A copy of the "Cosmetics Hygiene License". 2. A copy of the "Cosmetics Production License" (i.e. National Industrial Product Production License) held by the cosmetics manufacturer. 3. A copy of the business license of the cosmetics manufacturer.

1. What documents are needed to sell cosmetics on Taobao?

1. A copy of the "Cosmetics Hygiene License" held by the cosmetics manufacturer;

2. The "Cosmetics Production License" held by the cosmetics manufacturer (i.e. National Industrial Products Production License") copy;

3. Copy of the cosmetics manufacturer's business license;

4. If the processing is commissioned, a "commissioned processing contract" must be provided;

5. Copies of all unit quality inspection reports in the past year (the quality inspection reports must be issued by a third-party authority);

6. If you are dealing in special-purpose cosmetics, It is also necessary to submit a copy of the hygiene license for special-purpose cosmetics. Special-purpose cosmetics mainly include: hair growth, hair dyeing, perming, hair removal, breast beauty, bodybuilding, deodorant, freckle removal, and sunscreen cosmetics; < /p>

7. Cosmetic product list;

8. At least 3-5 finished product outer packaging (i.e. product packaging containers, such as bottles, bags) that match the quality inspection report , cartons, etc.).

2. What are the marketing methods for cosmetics?

1. Form effective interaction

In marketing creativity, set up audience participation links, such as direct dialogue and games. , comment, and share an innovative new brand marketing model.

Compared with traditional one-way indoctrination advertisements, advertisements with interactive effects are more interesting.

As a result, it is more participatory, thereby improving delivery accuracy and promoting advertising effectiveness. It can also drive more social sharing and forwarding.

2. Online and offline combination

Nowadays, online and offline are no longer antagonistic relationships. In the new retail era, online and offline brand marketing communication can no longer be strictly distinguished. .

Wherever you live, there is business. No matter how much time people spend online every day, the time spent in offline living space must account for the largest proportion.

Therefore, a truly effective brand marketing strategy cannot be biased towards online or offline.

The combination of online and offline advertising is also one of the important signs of the omnimedia era. Online placement solves the problem of precise interaction, while offline placement can solve the problem of brand awareness and trust.

3. Counter-trend investment under the "lipstick effect"

The lipstick effect originates from an economic phenomenon: also called the "low-price product preference trend", which first appeared in In the United States, whenever the economy is in recession, lipstick sales rise sharply as a cheap, non-essential item.

The consumption of lipstick can, to a certain extent, satisfy people's "no place to put" purchasing desire, thus providing some psychological comfort.

To achieve the "lipstick effect", the product needs to have high added value but is not a necessity, has a low unit price, and satisfies the user's psychological needs with high cost performance.

Therefore, many products have the characteristics of "lipstick effect". Many big-name cosmetics have these characteristics. The unit price is not high, but they can achieve good psychological comfort.