car logo design and design concept
car logo design and design concept, with the improvement of people's living standards, more and more families have bought cars, but many people are not clear about the design concept behind the car logo. In fact, these different forms of car logos record the historical changes of car development. Next, let's learn about the logo design and design concept of getting off. Car logo design and design concept 1
1. Simple and creative car logo design and concept description
1. BMW
BMW logo is a classic blue sky and white clouds shape, which symbolizes BMW's position in the field of aero-engine technology. Blue and white also means that BMW is from Bavaria, with bright colors and can be easily remembered by customers.
2. Mercedes-Benz
Mercedes-Benz is a three-pointed star logo, and the triangle represents stability. It is Mercedes-Benz's ambition to dominate the land, sea and air, and the logo is designed with symmetrical graphics, which is concise and vivid, and the visual effect is intuitive, so as to gain the recognition of customers.
3. Audi
Audi's logo is four interlocking circles, which can impress people. At the same time, the four circles also represent four companies, which produce motorcycles, passenger cars, bicycles and lights respectively. The interlocking rings represent that the four companies are closely connected, which is simple and easy to remember and reflects the company's philosophy.
4. Weizmann
Weizmann's logo is a lizard with four corners grasping the ground, which is dynamic and can express the high performance and wildness of Weizmann sports car to convey to customers and make them feel Weizmann's charm.
5. The logo of aston martin
is the wings of a pair of Dapeng birds, which can express the lofty ambition and domineering spirit of the enterprise, so as to gain the recognition and favor of customers.
6. Cadillac
logo adopts shield design, which is taken from Anthony Cadillac's family emblem. It can also represent the courage and honor of the founder, give people a feeling of extravagance and beauty, and symbolize the leading position of the enterprise in the automobile industry. Logo design and design concept of the car 2
Porsche logo
The Porsche logo adopts the shield emblem of Stuttgart. Stuttgart is rich in a rare stallion, with antlers on the upper left and lower right, indicating that Stuttgart was once a good place for hunting. The yellow stripes on the upper right and the lower left represent wheat, indicating that the grain is abundant, black represents fertile land, and red symbolizes people's wisdom and love for nature.
Lamborghini car logo
This is a bull full of energy and ready to impact, which means that the racing car produced by Italian Lamborghini company is powerful, fast and invincible. The luxury sports car represented by this bull with Italian descent in the car logo is not inferior to Ferrari's fine horse in Europe and America.
Ferrari logo design
In 192, Ferrari worked for Alfa Car Factory as a test driver and participated in racing. In 1923, after he won the race car in Xavio, the mother of Baraga, the ace pilot of the Italian Air Force, gave him the badge of "prancing horse" that her son got. Ferrari added the Italian flag to that sign.
jaguar logo logo design
This jaguar, which is dynamic and brave from the American continent, has captivated many car fans with its majestic posture, and has been particularly loved and favored by car fans. It is also one of the most ideal models that men all over the world yearn for and are proud of.
Peugeot lion logo design
Perhaps no one thought that at first this lion only represented three qualities of the saw blade: the sawtooth is durable-like a lion's teeth; The saw blade is flexible and not easy to break-like a lion's spine; Cutting speed-as fast as a prancing lion.
The dancing serpent in the logo design of Alfa Romeo
follows the family emblem of the Lord of Milan in the Middle Ages, and this logo is also the city emblem of Milan. The cross represents the story of the Crusaders' expedition from Milan, giving the car romance and interest.
aston martin automobile logo
This Dapeng falls from the sky with extraordinary momentum, which also symbolizes the company's great ambition like Dapeng. The English words Oston and Martin respectively indicate that it is a "Sanjieyi" automobile company. Aston martin Lagongda Company, which is famous all over the world for producing open-top station wagons, racing cars and limited production sports cars, has a great reputation. I wonder if it benefits from the luck brought by this Dapeng.
Saab logo design
Saab, who originally built military aircraft, wanted to convey a sense of vigilance against war and an attitude of defending power with a monster pattern of half eagle and half lion wearing a crown. After World War II, Saab moved its technology and experience in making airplanes to the ground and began to produce cars.
Dodge brand logo
Although it is a sheep's head, it sells cars. This arrogant sheep's head not only shows that the "Dodge" car is strong and tough and good at dueling, but also shows that the Dodge car is unpretentious and civilian. However, it has become a natural choice for wealthy businessmen and celebrities everywhere, focusing on inner luxury and comfort but simple and honest appearance.
Appreciating the logo design of Ford motor vehicle
This is a lively, lovely, naughty and agile rabbit that has been artistic, and seems to be flying freely in the warm nature. Henry Ford, the founder of Ford Motor Company, loved animals very much before his death. In 1911, in order to cater to Henry Ford's hobby, the trademark designer designed the English word "Ford" to look like a running white rabbit. Logo design and design concept of car 3
Aesthetic requirements of logo design.
Aesthetics is a kind of science, which mainly aims at exploring the general laws in the fields of nature, human society and art. Automobile logo is invented by human beings, so it must conform to human aesthetic norms and be practical. Car logo can convey a lot of valuable information to people through its distinctive and visualized external characteristics. A good logo can make people feel its unique flavor and rich connotation in the process of appreciation, and make people realize that it is not only a brand promotion, but also a high-grade aesthetic enjoyment.
the goal of logo design.
The automobile logo is not used to be held aloof, but must participate in the process of shaping its own automobile brand image, so the automobile logo should be practical, vivid, clear and imagery in the design process. Practicality refers to the function of identifying the logo and transmitting information.
Consumers' impression of the car is closely related to the practicality of the logo. Most imported high-end cars are very popular in the China market, but one car is not ideal, that is, Phaeton of Volkswagen, because the Volkswagen logo is not practical; Imagery is people's visual impression; Imagery is connotation and inner beauty; Clarity means that the logo has a concise design effect.
two most important points in automobile logo design.
The aesthetics of automobile logo should be combined with the cultural connotation of its own brand. Car logo is one of the core contents of brand culture of automobile manufacturing enterprises, so car logo must reflect the cultural connotation of enterprises. As we all know, BMW cars are inferior to Mercedes-Benz cars in terms of handling performance and manufacturing technology, but BMW cars are almost equal to Mercedes-Benz cars in the eyes of consumers. Why?
It is because BMW is good at publicizing and shaping its own brand culture, which makes its own culture deeply rooted in people's hearts. The aesthetics of automobile logo should be combined with practical functional characteristics. This requires designers to pay attention to both identification and difference. At present, in the China market, there are very few self-developed and designed car logos with excellent quality, and many designs are imitated and pirated, which is very unfavorable for shaping the corporate image of self-owned brand cars, and there is no brand value at all.
For example, Roewe's car logo is a bit like Peugeot's car logo. At the same time, car logo design should be different from other car brands. For example, Honda and Hyundai both use the letter "H" as the main element, and the similarity is very high. For ordinary people, these two car logos are very similar to the same one.
principles of automobile logo design
automobile logo itself is a media and communication symbol, and its task is to effectively convey the design concept and cultural connotation of automobile enterprises to consumers. Therefore, the external design of the logo must be concise, generous and temperament, and make a good first impression on people.
select the design direction of the automobile logo.
according to the specialty, automobile logo design can be divided into text type, geometric type, figurative type and comprehensive type, etc. Text-based car signs mainly consider text symbols, English letters and Arabic numerals as the main design elements, such as domestic BYD logo, Honda, Hyundai and so on; Geometric design is mainly based on abstract graphics as the main design elements
such as Cadillac logo; The figurative model mainly takes animals and plants as the main design elements, such as Ferrari logo, Lamborghini logo and so on; Of course, there are many comprehensive logos, which combine many elements. Therefore, when designing automobile signs, we should first make clear the general design direction.
the logo design should be unique and creative.
Every car logo contains the feelings of enterprises and designers. A high-quality car logo is even their belief. Exquisite and unique car logo is the essence and core of design. Unique. The logo design can not only reflect the innovation of a design team, but also indirectly reflect the innovation and cohesion of the whole enterprise.
therefore, the unique design can attract people's attention. Creativity is the soul of an enterprise, and enterprises without creativity will eventually be eliminated by the times. Facing the increasingly competitive market environment, all automobile companies have started to design and apply automobile logos from a strategic perspective, which has achieved the goal of consolidating or enhancing their brand image.
The design should be simple and generous and reflect the corporate culture connotation.
among the public, few people savor a complicated and difficult logo. The more concise it is, the more deeply it can penetrate people's hearts. For example, the trident logo of Mercedes, the gold bow tie logo of Chevrolet, the T-shaped logo of Toyota, and the vault logo of Ferrari are all obvious and memorable. The three-pointed star of Mercedes-Benz logo represents the company's great idea of conquering land, sea and sky.
Chevrolet's gold bow tie symbol symbolizes generosity, style and grace; Toyota's logo consists of two ellipses forming a "T", and the "T" occupies more than half of the outermost ellipses, reflecting Toyota's desire to introduce its technology and products to the world.
color effect of logo design
color is an important part of automobile logo, and good color effect can directly improve the texture of the logo. Practice has proved that people are very sensitive to color, and color can enter people's field of vision faster than graphics, so using color well will bring great benefits to designers.
color has rich connotations and can express many meanings, which cannot be replaced by other means. Red symbolizes passion, yellow symbolizes dignity and warmth, green symbolizes natural harmony and youthful vitality, and blue symbolizes deep and rigorous. BMW's logo is blue and white, blue represents the sky and white represents the sky; The yellow color in Ferrari logo is the same as canary feather, representing dignity; Bugatti's logo is filled with red, full of wildness and passion. Generally speaking, it is very important to choose the right color to fill the logo.