1, the benefits of the space bar
The space bar is not good for two unrelated words, such as "autumn girl" and "autumn girl" with the same search results. But the search results of "autumn girl" and "autumn girl" will be completely different. Using the space bar to search for two unrelated words has the same result as not using the space bar. If the related words use the space bar, Taobao search engine will reinterpret your product title. Therefore, if there are too many words in the product title, you can delete the unnecessary space bar to increase the number of words in the title.
2. Letter size
Uppercase and lowercase letters have no effect on product title optimization, for example, ol and OL search results are the same. But OL and commuting are completely different search results.
3. Brand English and Chinese
Brand English and Chinese search engines will automatically default to a keyword. For example, the search results of New Balance and semir are the same. Therefore, if your product name already has an English brand name, don't add a Chinese name repeatedly. If there is a Chinese name, remove the English name. Product titles need to be highly refined, and unnecessary and redundant components must be removed.
4. Make good use of impression words
Impression words, as the name implies, are to let customers see product titles, increase their desire to buy and stimulate consumption. For example, if your store is a Crown Store, you can add the words "Crown Credit Guarantee", and if your store is doing activities, you can add the words "promotion", "clearance" and "special price". Enhance consumers' desire to buy and let consumers trust baby products.
5, multi-purpose long tail keywords
The competition of long-tail keywords is relatively small, and the use of long-tail keywords is of great benefit to product title optimization. For example, after adding long tail keywords to "20 17 new women's shoulder bag", the use of long tail keywords of "20 17 new cross-striped women's shoulder bag, mobile cowhide killer bag and red bride bag" needs to be selected according to the product's own attributes, and the use of long tail keywords should not be confused, so it is forbidden to think about keywords by yourself. For example, the following package, Xiaobai merchants do not have the concept of title optimization, and may set keywords like this: black fringed sequined handbag. For more e-commerce operation knowledge, you can pay attention to the e-commerce knowledge network to understand!