We generally recommend that customers who really want to make their own brand, graphics, Chinese characters, and English are all indispensable. Reason, graphics: easy to identify. When you see the M in McDonald's, you will naturally think of McDonald's. Text: It is convenient for everyone to spread. If you don’t have a Chinese name, you won’t be able to achieve the spread effect because you don’t have a name. English: In fact, it has no actual meaning. It just captures people’s preference for foreign products. For two stores, one has only Chinese signs and the other has English signs. People will definitely choose the English one. That’s why.