Question 1: What brands does Metersbonwe have? No, it’s just Metersbonwe.

Question 2: What brands does Metersbonwe have? ME&CITY is the only one.

Question 3: What kind of company is Metersbonwe? "Metersbonwe" is a local casual wear brand independently founded by Metersbonwe Group. Metersbonwe Group Co., Ltd. was founded in Wenzhou City, Zhejiang Province, China in 1995. It mainly develops, produces and sells Metersbonwe brand casual series clothing. The brand name embodies the national brand plot that the founder of the group, Mr. Zhou Chengjian, will never forget and his special liking for clothing culture. With the care and support from all walks of life and consumers, Metersbonwe Group has grown rapidly.

"Metusbonwe" is a local casual wear brand independently founded by Shanghai Metersbonwe Clothing Co., Ltd. in 1995. The target consumers are energetic and fashionable young people aged 16 to 25. The brand is committed to creating "a young and energetic leading brand, fashionable products, popular prices", advocating a brand image of youthful vitality and personalized fashion, and bringing consumers dynamic, personalized and fashionable casual clothing.

Question 4: What is the brand of Metersbonwe for civilian consumption?

Question 5: What is the other brand of Metersbonwe in Xidan, Beijing? In the same building, it seems to be on the fifth floor, with Metersbonwe on the left. Is that Mecity on the right?

Question 6: What brand is Metersbonwe? Are the clothes good? A very popular brand among young people and students

Question 7: How many series does Metersbonwe have? What are the differences? Metersbonwe currently has two brands, Metersbonwe and ME&CITY

Metersbonwe is currently positioned at students, which is the original Metersbonwe Campus Series

ME&CITY is aimed at young white-collar workers and is the original Metersbonwe Urban Series

Question 8: What does "Metersbonwe" mean? Meter *** onwe, it is a Chinese brand.

Metersbonwe Group Company was founded in 1995. It mainly develops, produces and sells Metersbonwe brand casual series clothing.

"Metus Bonwe" is a local casual wear brand independently founded by the group. "Mei": beautiful, fashionable; "Special": unique, individual; "Si": here, attentive and focused; "Bang": country, old country; "Wei": majestic. "Metus Bonwe" represents providing consumers with personalized and fashionable products, and is determined to become a leading brand in China's casual wear market, promoting the prestige of the country and the prestige of the old country. The brand name embodies the national brand plot that the founder of the group, Mr. Zhou Chengjian, will never forget and his special liking for clothing culture.

Under the guidance of Mr. Zhou Chengjian’s unique business philosophy, and with the care and support of all walks of life and consumers, Metersbonwe Group has grown rapidly. On April 22, 1995, the first "Metus Bonwe" store was opened in Wenzhou City, Zhejiang Province. By 2005, annual sales reached 3 billion yuan, creating a miracle in the development of the industry. Currently there are 1,700 specialty stores across the country, and Metersbonwe has 16 branches in Shanghai, Wenzhou, Beijing, Hangzhou, Chongqing, Chengdu, Guangzhou, Shenyang, Xi'an, Tianjin, Jinan, Kunming, Fuzhou, Harbin, Ningbo and Nanchang , becoming the leading enterprise in China's casual apparel industry.

On the basis of adhering to the "virtual operation" business model, the group has launched a comprehensive quality management project, covering the entire process from brand image, product design and production procurement, logistics, market expansion, sales services and information management. Improve management quality.

In terms of brand image improvement, the company uses brand image spokespersons, highly creative brand promotion public relations activities and all-round brand image advertising, combined with the strategy of opening large-scale brand image stores, to quickly enhance brand awareness and reputation. Spend.

In terms of product design and development, we have established and cultivated a team of designers with international standards, carried out long-term cooperation with well-known designers in France, Italy, Hong Kong and other places, and designed more than 3,000 new styles of clothing every year. .

In terms of production and procurement, we broke through the traditional model, fully integrated and utilized social resources and domestic idle production capacity, and followed the path of socialized mass production, specialized division of labor, and collaboration. More than 300 manufacturers in Guangdong, Shanghai, Jiangsu and other places provide OEM production for the company, forming a strong production base with an annual output of nearly 50 million pieces (sets) of casual wear. Professional quality inspectors implement strict inspections on each production process. Quality inspection, strict quality control.

In terms of operation, we use the brand effect to attract franchisees to join, expand the chain store network, and implement various services and management for the stores including logistics and distribution, information consultation, and staff training, and cooperate with franchisees* Take risks, develop together, and achieve a win-win situation; implement a loyal customer service project and continuously improve service quality.

E-commerce information networking has been implemented in management, and an "information highway" for computer terminal networking in management, production, sales and other aspects has been established to achieve maximum sharing of internal resources and networked management.

In 1998, the group began to gradually move its operation and management center and R&D center to Shanghai. On December 10, 2005, the group's Shanghai headquarters was officially opened, marking the group's entry into its second entrepreneurial stage. Taking advantage of the location advantages and favorable platforms of Shanghai, the fashion capital and economic center, we can fully integrate and allocate resources, shift from business model innovation to management model innovation, use information platforms to integrate social resources, build an upstream and downstream ecological chain for the apparel industry, and accelerate logistics, information The cycle of flow and capital flow.

Since its establishment, the group has always regarded honest management as the cornerstone of corporate development, winning the trust of consumers and praise from the industry. Its unique business management philosophy and brand cultural connotation have aroused It has received widespread attention from the industry and all walks of life. The group has been among the top 100 enterprises in China's garment industry for six consecutive years, and has been rated among the "Top 500 Large-scale Private Enterprises" by the All-China Federation of Industry and Commerce for three consecutive years. In 2003, the "Metus Bonwe" wool sweater was rated as "China's Famous Brand"; in 2004 and 2005, "Metus Bonwe" was rated as the "Chinese Youth's Favorite Clothing Brand" for two consecutive years ”, in 2005, the group ranked among the “Top 500 Chinese Manufacturing Companies” and won the title of “2003/2004 China Apparel Brand Annual Marketing Award” and “The Most Satisfied Brand among Chinese Female Consumers”. In 2006, it won the "2004/2005 China Clothing Brand Annual Planning Award" and the "2006 Chinese College Students' Favorite Brand Award". The "Metus Bonwe" trademark was recognized as a well-known trademark in China, and the group president Zhou Chengjian was rated as 2.. ....>>

Question 9: What is Metersbonwe’s City brand? Does it just mean a city? City is a brand derived from Metersbonwe. The clothes are a bit higher-grade than the original clothes and the price is relatively expensive, but the style is more beautiful and the workmanship is good

Question 10: What did Metersbonwe change its name to fashion? The name of the brand Meters/Bonwe is cumbersome and unintelligible. The owner Zhou Chengjian once said that when he started his business, he randomly chose an inexplicable foreign name in order to pursue a "foreign flavor". Now he finds it very ridiculous and even regrets it.

In order to enhance the connotation of the brand and establish an international brand image, it is imperative to simplify Meters/Bonwe into METERS.

Looking at the marketing strategies of world-renowned brands, it is undoubtedly a trend to simplify traditional brand names. For example, Hewlett Packard was renamed HP, General Electrical was shortened to GE, and Christian Dior is now Dior. Since the abbreviation MB of Meters/bon e has a certain indecent connotation, changing it to METERS is the most appropriate solution, which not only achieves the purpose of simplicity and ease of communication, but also retains the genes of the original brand.

The name change of Metersbonwe will undoubtedly be more conducive to the spread of the fashion brand in a wider market space and contribute to its long-term and sustainable brand development.