In countries that implement the trademark registration system, after the successful registration of a trademark, the registrant enjoys the exclusive right to use the registered trademark and the prohibition right to exclude others from using the same or similar trademark on the same or similar goods.
The legitimacy of a trademark includes two requirements. On the one hand, it means that the constituent elements of a trademark logo should conform to the regulations. Any logo that can distinguish the goods of natural persons, legal persons or other organizations from the goods of others, including words, graphics, letters, numbers, three-dimensional logos, color combinations and sounds, and the combination of the above elements, can apply for registration as a trademark. On the other hand, the mark used as a trademark shall not be a mark prohibited by law as a trademark.
The following signs shall not be registered as trademarks:
1, only the common name, figure and model of the commodity;
2. It only directly indicates the quality, main raw materials, function, use, weight, quantity and other characteristics of the goods;
3. Others lack distinctive features. A trademark listed in the preceding paragraph may be registered as a trademark if it has obvious characteristics and is easy to identify after use.