Speaking of Wei Long, I believe everyone is familiar with it. It existed when I was very young and became the childhood memory of several generations. All these have laid the foundation for it to become a spicy brand. If the IPO is successful, Weilong will become China's? The first spicy strip? The market value will also rise sharply. The data shows that the initial financing is valued at 70 billion yuan, which exceeds the total market value of qiaqia and three squirrels. It can be said that the future is bright. In fact, in 20 18, it went to the Hong Kong Stock Exchange to seek listing. However, due to various negative news, it failed. After years of continuous efforts. With the rise of performance, it also got rid of the label of junk food and was well known by the public.
The development history of Wei Long is 1999. Liu Weiping, the founder, and Liu Fuping, his younger brother, left their hometown with a brand-new gluten formula and came to Luohe, the main wheat producing area in Henan. They used their savings from three years' work to open their own private workshop, which was their original production base in Wei Long. In 2003, they registered the trademark, then insisted on their original intention, and finally their business grew bigger and bigger.
Weilong's revenue in 2020 is 4 1 100 million yuan, and its net profit is several hundred million yuan. According to the prospectus published by Wei Long, its revenue reached 465,438+billion yuan last year, with an increase of more than 20% for three consecutive years. Regarding listing, Wei Long Company mentioned that IPO is to better expand the channel resources and improve the R&D of the factory; D ability. Some analysts pointed out that in terms of brand influence, Wei Long is undoubtedly the leading enterprise in the domestic spicy strip industry, and its product competitiveness and brand influence far exceed other peers.
Under the resistance of funds, I believe that Wei Long will gain greater growth in the domestic food industry, especially in the field of spicy strips. In terms of channels, Wei Long is expected to occupy a greater advantage, which is also the reason why many investment institutions are flocking to it.