Haveyoueverlookedatlogosandwonderedwhattheirmeaningswereorwhatinspiredthedesigner?Hereare10logosthatyouseealmosteverydayandwhattheyrepresent.
Have you ever thought about what trademarks mean when you see them, or what inspired trademark designers? Next we will introduce 10 trademarks that you see almost every day and their The meaning behind it.
1.TOYOTA
Toyota
The three ellipses in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology.
The three ovals in the trademark represent three hearts: the heart of customers, the heart of products and the heart of technological progress.
2.BMW
BMW
BMWhasahistoryinaviationanditslogostaystruetoitsroots.Theblueandwhiterepresentapropellerinmotionwiththeskypeekingthrough.Infact,BMWhadaroleinWorldWarIIasacreatorofaircraftenginesfortheGermanmilitary.
BMW once participated in the aircraft manufacturing industry, and its trademark also comes from this. White and blue represent propellers and blue sky respectively. In fact, BMW produced aircraft engines for the German army during World War II.
3. Apple
Apple
The Apple logo represents the forbidden fruit from the? Tree of Knowledge? in the Biblicalcreation story of Adam and Eve.
The apple trademark comes from the forbidden fruit of the tree of wisdom in the story of Adam and Eve in the Bible.
4.FedEx
FedEx
This logoissocreative.Ifyoulookcloselyyouwillseethearrowbetweentheletter?E?and?X?,whichrepresentsthecompany?sforwardthinkingwaysandoutlooktowardsthefuture.
This is a very creative trademark. The space between E and X forms an arrow, representing the company's foresight and future.
5.Mercedes-Benz
Mercedes-Benz
TheMercedes-Benzlogoisthemostconfidentofall.Thetri-starrepresentsthecompany?sdominanceinqualityandstyleoverallthingsland,seaandair.
The Mercedes-Benz trademark is the most confident. The three-pointed star represents the company's superiority in quality and taste that transcends all else, whether on land, sky or sea.
6.Adidas
Adidas
TheAdidaslogolookslikeamountaintorepresenttheobstaclesthatpeopleneedtoovercome.Originallythelogowasjustthreestripesanddidn?tstandforanything.Sotheykeptthethreestripesandjustmadethemslantedtoresembleamountain.
The Adidas logo is like a mountain, symbolizing the obstacles that people have to overcome. Initially, the trademark only had three lines and had no meaning. Later, Adidas designed the three bars to be tilted to represent the mountains.
7.AUDI
Audi
Plain and simple, right? Well, no. Each of these hoops represents the 4 founding companies of the Auto-Union Consortium wayback in 1932: like DKW, Horch, Wanderer and Audi.
Looks mundane, right? It’s not. The four rings represent the four constituent companies of Auto Union in 1932 (renamed AUDI in 1985): Miracle, Horch, Wanderer and Audi.
8.IBM
International Business Machines Corporation
IBM?slogohasahiddenmessageforthewholeworld.Thewhitelinespassingthroughgivetheappearanceoftheequalsigninthelowerrightcorner,representingequality.
The hidden meaning in IBM's trademark is equality. The white space across the blue letters forms the equal sign in the lower right corner of the logo.
9.Volkswagen
Volkswagen
The?V?standsfor?volks?whichmeanspeopleinGermanandthe?W?standsfor?wagen?whichmeanscar.It?sthecarforthepeople.
The meaning of the Volkswagen trademark is the people's car. V stands for "people" (volks) in German, and W stands for cars (wagen).
10.Amazon
Amazon
You may havethoughtthearrowlookslikeasmileyface,meaningAmazon?smainmissionistomaketheircustomershappy.Butnoticethearrowispointingfromtheatothez.ThisrepresentsthefactthatAmazonhasalargevarietyofitemsforsale,fromAtoZ.
You might think that the arrow in the logo looks like a smiley face, meaning that Amazon’s main mission is to make customers happy. But please note that the arrow points from a to z. This also represents the wide range of Amazon's products, including every detail.