2012-03-0806:21:57 Source: Xinhua Daily (Nanjing) 0 people participated in reading news on mobile phones and forwarded it to Weibo (0)

In-depth implementation of trademark strategy is An important way and means to promote the adjustment of economic structure and accelerate the transformation of economic development mode is the core and key to developing brand economy. In recent years, governments at all levels in the province have attached great importance to it, relevant departments have closely cooperated, and many enterprises have actively practiced and jointly promoted trademark registration, use, protection and management. A number of well-known trademarks and excellent brands have emerged, promoting the development of our province. Improve the overall competitiveness of the economy. It is hoped that all localities and relevant departments will fully understand the importance and urgency of in-depth implementation of the trademark strategy, focus on accelerating the transformation of economic development methods, promote the optimization and upgrading of industrial structure, give full play to the role of government promotion, industrial and commercial leadership, departmental collaboration and corporate entities, and significantly improve Trademark registration volume, vigorously cultivate well-known brand groups, vigorously implement the "Going Out" strategy, comprehensively promote brand independence, high-end, agglomeration and internationalization, and make new contributions to the sound and rapid economic and social development of the province!

Luo Zhijun

Serve two? Take the lead? Firmly follow the path of trademark strategy implementation with Jiangsu characteristics

The just concluded 12th Party Committee of Jiangsu Province The congress pointed out that if Jiangsu wants to take more solid steps in building a higher-level moderately prosperous society in an all-round way and strive to start a new journey to basically realize modernization, it must adapt to new changes in the domestic and international situation, thoroughly implement the Scientific Outlook on Development, and firmly implement the Scientific Outlook on Development. Firmly grasp the theme of promoting scientific development, building a beautiful Jiangsu and accelerating the transformation of the economic development model, fully implement the "Six Focuses", vigorously implement the "Eight Projects", and create a new situation of scientific development at a new starting point. Among them, whether it is the strategic adjustment of the economic structure or the acceleration of scientific and technological progress and innovation, it is inseparable from trademark strategy and brand building. The practice of Jiangsu's transformation of its economic development model during the Eleventh Five-Year Plan has proven that in-depth implementation of the trademark strategy and accelerating the construction of a strong brand province are strategic measures to achieve economic transformation and upgrading, and are the only way to enhance the core competitiveness of regions, industries and enterprises.

1. In-depth understanding of the status and role of trademark strategy and brand building work in planning the strategic pattern of scientific development

The entire 12th Five-Year Plan period is Jiangsu’s implementation of scientific development perspective, accelerating the transformation of economic development methods, and is a critical stage for leaping from a large economic province to a strong economic province. An important aspect is to fully understand and deeply understand the important role of trademark strategy and brand building in promoting industrial structural adjustment, ensuring and improving people's livelihood, and promoting social harmony. I think it is mainly reflected in the following three aspects:

First, taking the lead requires the protection of the brand. "Two firsts" are not only the positioning requirements and ardent expectations of the Party Central Committee for the development of Jiangsu, but also the common pursuit of the broad masses of Jiangsu people. In recent years, we have focused on promoting scientific and technological innovation and accelerating the construction of an innovative province. Not long ago, the provincial government and the Ministry of Science and Technology signed a ministry-provincial cooperation agreement and held a working meeting on implementing innovation-driven strategies to promote scientific and technological innovation projects. But it is not enough to focus on innovation alone, we must also focus on brand. As a high-quality production factor with scarce resources and a core indicator to measure the quality of market development, brand has become a high-end weapon in domestic and foreign market competition. Only by inserting the wings of brand on the basis of innovation, taking the initiative in brand development, and vigorously cultivating Jiangsu brands can Jiangsu's economy remain invincible in international competition and domestic regional economic development competition, and can we achieve the early realization of both? Take the lead? Provide strong protection.

Second, "Transformation" requires the brand to strengthen its bones and body. Transformation is for upgrading. For Jiangsu, transformation and upgrading mainly include two aspects: first, industrial upgrading, and second, institutional transformation. System transformation is difficult, and industrial upgrading has become a major issue that urgently needs to be solved during Jiangsu's 12th Five-Year Plan period. As we all know, brands play a huge role in the added value of products, not only because the brand embodies the unique value of the enterprise that cannot be copied, but more importantly, it can promote independent innovation and effectively transform the enterprise's competitive advantages into market value.

The second is to work hard on corporate dynamism. The main body of trademark strategy implementation is enterprises, and the direct beneficiaries are also enterprises. The implementation of various policies ultimately relies on enterprises to translate them into practical actions for brand cultivation. This requires all sectors of society to work hard on corporate initiatives, adopt various effective methods, understand the real needs of corporate brand cultivation, and create a loose brand cultivation environment for enterprises through government affairs disclosure, policy support, trademark protection, typical publicity and other means. In terms of environment, we reduce the risks and burdens caused by business transformation, help companies formulate brand development plans, and allow companies to taste the real benefits brought by brand development. We must be determined to gradually solve various institutional problems that restrict the development of corporate brands, relax the requirements for well-known brand companies in various non-binding indicators as much as possible, and create more space for corporate brand cultivation. We should pay attention to the positive incentive effect of trademark protection and enhance the confidence in brand cultivation.

The third is to spend efforts on regional complementarity. In recent years, the trend of coordinated development, echelon development and complementary development in southern Jiangsu, central Jiangsu and northern Jiangsu has become increasingly obvious. The pattern of the old three major economic sectors is increasingly integrating with each other. The implementation of trademark strategy must conform to the characteristics of the province's economic development and implement the work well in accordance with local conditions. In view of the first-mover advantage of southern Jiangsu, we should focus on cultivating high-tech industries, high-end manufacturing, modern service industries and emerging industry brand groups. In view of the comparative advantages of central Jiangsu, we should focus on guiding enterprises to expand market share, expand enterprise scale, and enhance brand added value by guiding enterprises to develop brand chains, trademark licensing, and other means. In view of the late-mover advantage of northern Jiangsu, we should focus on increasing the quality of key enterprises and small and medium-sized enterprises in the industry