The dispute between Hedi Lao and Hai Di Lao is obviously over the name. He Di Lao believes that He Di Lao has infringed on their trademark rights and is suspected of riding on the popularity of their brand. In fact, literally speaking, Hedi Lao and Hai Di Lao are obviously different categories. One is in the sea and the other is in the river. They cannot be compared in any way. Moreover, Hedilao's trademark font design and other extended designs are completely different from Haidilao. Haidilao's lawsuit against Hedilao is, in the eyes of professionals and netizens, a bit of a fuss, and the store is trying to bully customers.
Just when Haidilao thought it had won the lawsuit, Haidilao actually lost the lawsuit. The court felt that Hedilao did not infringe and did not infringe the other party's trademark. When Haidilao lost the lawsuit, there was a lot of public opinion on the Internet. The reason why there was such a heated discussion about Haidilao's prosecution behavior was that most netizens were complaining about Haidilao. They felt that Haidilao was a bit unable to lose, a bit too arrogant, and a bit arrogant. A feeling of arrogance. Some netizens said that Hedi Lao is Hunan cuisine, while Hai Di Lao is hot pot. With such differences, Hai Di Lao actually feels that He Di Lao is enjoying the popularity, which is really inappropriate.
Now that the lawsuit has been lost and face has been lost, Haidilao has made trouble for itself. Haidilao was originally known for its service and was in a good situation, but now it has become the target of complaints from netizens. Haidilao doesn't know how to feel in his heart. However, Haidilao's legal team is still very aware of rights protection, which is actually a good thing, but this time it was self-defeating.
Now, Hedi Lao has taken a step back and the world is brighter. Even if it won the lawsuit, it immediately changed the name of the store to Hedi Xian. It has to be said that Hedi Xian's trick was very powerful and made netizens applaud. Originally a little-known store, after a strange combination of lawsuits, Hedi Xian became beautiful, wonderful, and gained a good reputation. I don’t know how long it will take Haidilao to get over this matter and resume its former glory.