Vegetable stores can attract traffic and engage in promotions. The first method is: discount. Find two vegetables and get a 50% discount. The 50% discount is the cost price. You also need to write a big billboard and use a loudspeaker to sell. This will Attract many people to come. The second type: Buy two jins and get one jin free. Find some vegetables with average sales volume and buy two jins and get one jin free. This will make customers feel that it is a good deal and will also lead to abortion. The third method is: 50% off everything after 7 p.m., and 20% off everything after 8 p.m.

How to attract traffic to a vegetable store?

1. Community vegetable stores should start with: community radiation range, potential buying groups, increasing sales categories, and service experience.

First of all, the positioning of community vegetable stores is to only target the community where the store is located, or the radiation range of 1.5 kilometers around the store. Of course, huge communities like "Tiantongyuan" are another matter.

The radiation range determines the base of the user group, so how to attract this group of people to enter the store and generate repeat purchases after entering the store is what we call traffic flow.

2. Community vegetable stores are more suitable for offline traffic in the early stage of operation

In the early stage of operation, the first wave of people entering the store to buy are called seed users. This wave of seed users determines the number of vegetables. Whether store traffic can be successful.

After the first wave of seed users make transactions, the average vegetable store owner is just used to greeting the customers with polite words, ignoring the importance of this link. In fact, it is at this link that they need to divert traffic. first step. At this stage, the store owner establishes a group, and every user who makes a transaction must find a way to invite in.

3. Increase sales categories, including free and paid, and work hard on service experience.

Vegetable stores should no longer adhere to the conventional single-category business. Vegetable-related products can be operated. Should anyone say that it is no longer a grocery store?

Yes and no. What is right is: the business thinking has changed; what is wrong is: grocery stores need to distribute goods, while vegetable stores operating in multiple categories can make reservations or orders through traffic groups.

The above is not only applicable to vegetable stores, but also community stores can refer to and follow suit. The biggest advantage of community stores is that they are the closest to users. If you make good use of this advantage and allow users to take advantage, then there will be no problems in running it well.

Vegetable and fruit supermarkets are a typical community service industry. In this article, I will use a newly opened vegetable and fruit supermarket that I have served to design community operations through attracting popular products. In the newly opened supermarket It accurately locked 2,564 customers in one month, with a real case of more than 500,000 sales, analyzing how to run a community vegetable and fruit supermarket well.

Case background:

A vegetable and fruit supermarket opened opposite a mid-to-high-end community, called Huiduoxian Vegetable and Fruit Supermarket. There are more than 8,000 households in the entire community, and there are three other vegetable and fruit supermarkets like this in the surrounding area that are also ready to open. The boss found me through an introduction and asked me to help plan and figure out how to carry out activities during the opening time and become an instant hit in the community.

Practical part of vegetable and fruit supermarket:

After understanding the basic situation, I designed a complete plan for Huiduoxian vegetable and fruit supermarket: Create a community--One dollar traffic--Members Lock--fission promotion--community cultivation.

One: Create a community and create a venue.

1. Create a WeChat account and set up your nickname, avatar, signature, and circle of friends background.

2. Create a WeChat group, build a community structure, set a name, announcement, etc.

Two: Design one-yuan traffic-draining products.

During the trial period, a one-yuan traffic diversion plan was launched. If you pay one yuan, you can get the following benefits:

1. You can take away 6 eggs for free in the supermarket, 2 eggs a day, and you can finish them in 3 days. .

2. A children's rocking car is installed at the door, and you can play for free three times, once a day.

Note: The design is completed in 3 days. Customers visiting the store for three days will be more conducive to subsequent card recharge sales.

Three: Design a recharge membership card to lock in customers.

The designed membership mechanisms are respectively 68 yuan recharge card and 129 yuan recharge card.

68 yuan recharge card benefits:

1. A carefully prepared fruit knife.

2. A vegetable or fruit set meal worth 70 yuan, which can be used for price comparison. It is definitely a great value.

3. 7 10 yuan vouchers, one can be used for customers who spend 50 yuan or more.

4. Enjoy a 5% discount on the entire site. Vouchers and discounts cannot be used at the same time.

5. Enjoy the rocking car at the door 10 times a month.

6. Participate in the on-site lottery once and win 100.

129 yuan recharge card benefits:

1. Get a JD.com yogurt machine worth 198 yuan.

2. A portion of vegetables or fruits worth 129 yuan, which can be used for price comparison. It is definitely a great value.

3. 13 10 yuan vouchers, one available for purchases over 50 yuan.

4. Enjoy a 15% discount on the entire site. Vouchers and discounts cannot be used at the same time.

5. Enjoy the rocking car at the door 30 times a month.

6. Participated in the on-site lottery twice and won 100.

Fission plan:

Recommend 3 people to become members and enjoy the following benefits:

1. A piece of exquisite fruit worth 20 yuan;

2. Toilet paper worth 19.9;

3. One free treatment at a nearby beauty salon or 3 hotel coupons.

Note: The above benefits are only available during the event. You must add the boss on WeChat and join the group.

Five: Promotion of activities to attract and lock customers.

Make all the plans into posters and display stands, promote them in communities or stores, recharge membership cards, add WeChat, and join groups.

Six: The community outputs value and cultivates members.

1. Group red envelopes

Send red envelopes in the group to mobilize the enthusiasm of group members and build initial trust.

2. Group games

Play group games in the group, and the winner will go to the store to receive a gift.

3. Group Solitaire

Announce some special fruits or vegetables in the group and start Solitaire. If the number of people who join Solitaire reaches a certain number, a certain discount will be given.

4. Group reservation

Send some seasonal fruits to the group, announce the lowest market price, and make reservations.

5. Group buying

Initiate group buying activities in the group.

6. Group bargaining

Select three types of vegetables that everyone often buys and participate in the bargaining activity.

7. Group free orders

Free orders in the group, ask questions, and answer the correct questions directly to free orders, limited quantity.

8. Group welfare

Welfare activities can be launched at any time in the group, and the selected people can receive a certain amount of red envelopes, which are specifically designed according to the situation.

9. Group empowerment

Understand the life problems of members and provide value-added services. For example: children's education, husband-wife relationship, etc., share these knowledge in the group, or recommend corresponding books, etc.

Huiduoxian Vegetable and Fruit Supermarket used this method in the 30-day community opening event. 2,564 card-recharging members were locked in, and together with members’ repurchases, the company made a profit of more than 500,000 yuan.

Community vegetable and fruit supermarkets are localized and have a very high repurchase rate. If you want long-term customers to buy your products, you must lock them in and cultivate their consumption path. Over time, they will become Your supermarket shopping habits, coupled with the community's novel gameplay and value cultivation, use both online and offline methods to lock in customers.