As a LOGO with media characteristics, in order to realize all visual recognition functions in a more effective space, it is generally through a combination of special patterns and special text to achieve the presentation and explanation of the marked object. , communicate, and interact to guide the audience's interest and achieve the purpose of enhancing reputation and memory

The combination of expression forms is generally divided into special patterns, special fonts, and synthetic fonts

Special Indicative patterns are representational symbols that are unique and eye-catching. The pattern itself is easy to distinguish and remember. It expresses the marked object through allusion, association, generalization, abstraction and other painting expression methods. The expression of its concept is general and vivid, but it is different from the marked object. The object correlation is not direct enough, and the audience can easily remember the pattern itself, but the recognition of the relationship between the marked objects requires a relatively tortuous process. However, once the connection is established, the impression is deeper and the memory of the marked objects is relatively long-lasting

< p> Therefore, when long-term memory requirements are high, a good special graphic image should be designed. A better design such as Apple's teeth-marked apple has just the right grasp of various elements for promotion of the graphic LOGO. In other cases, Those who hope to establish an image within a short period of time should also design corresponding mascots to strengthen communication and understanding with familiar concepts like Apple

In the era of modern spiritual fast food, Lucent’s red circle is also Become fashionable

However, this kind of design can only be accepted by the websites of design companies in China, but the LOGO of a very new film and television variety show on cable television has a spiral Lucent red circle, which is sad. The reference is too bold but not creative enough

Special text is an ideographic symbol

In communication and dissemination activities, the name of the marked object or its product name is used repeatedly. Use a text form to unify it

The meaning is clear and direct, closely related to the object being marked, easy to be understood and recognized, and also has an illustrative effect on the expressed concept, but because of the uniqueness of the text itself Similarity can easily blur the audience's memory of the logo itself, thus weakening the long-term memory of the marked object

Therefore, special text is generally used as a supplement to the special pattern, and the font chosen should be consistent with the overall style. , new and distinctive creations should be made as much as possible

For complete LOGO designs, especially LOGO designs with Chinese characteristics, under the requirements of internationalization, generally at least bilingual forms in Chinese and English should be considered. It is necessary to consider the proportion of Chinese and English words, and the combination, generally there should be Chinese patterns, English patterns, Chinese and English patterns, and separate patterns, Chinese, and English combinations

Some also need to consider traditional Chinese and other specific Language version, etc.

In addition, it is also necessary to consider whether the application of the logo or text after expansion is beautiful. This is very necessary for the production of background, etc., and is conducive to pursuing the effect of symbol expansion

3. Synthetic text: It is a kind of synthesis of representational meaning, which refers to the design that combines text and pattern. It has the attributes of both text and pattern, but the influence of related attributes is relatively weakened. For different object orientations, partial patterns or partial text are produced. LOGO will have a big difference in expression

For example, just make simple modifications to the printed fonts, or turn the text into a decorative shape for everyone to guess

The comprehensive The function is: it can directly convey the impression of the marked object to readers through text shaping; the shaped text is easier to leave a deep impression and memory on the viewer