Reference answer: (1) The original trademark design failed because it violated the general law of consumer psychology, and the new trademark succeeded because it conformed to consumer psychology. (2 points) (2) The use of "Golden Lion" in tie products is frightening, while "Goldlion" means good luck. (2 points) (3) "Haiyan" is used in coastal markets, indicating storms and bad luck, and "seagull" means good luck. (2 points) (4) The trademarks of "Goldlion" and "Seagull" are artistic and intriguing. (2 points) (5) Design trademarks should also vary from person to person and from product to product. (2 points) (Note: the explanation should be appropriately detailed, and analysis from other angles can also be scored)