In the past two years, with the vigorous development of Hanfu business model, Hanfu market has attracted a large number of businessmen outside the circle for the purpose of profiteering. They use copying and counterfeiting, shoddy and other means to produce inferior cottage Hanfu, which not only infringes on the rights and interests of consumers, but also damages the image of original shops. As one of the victims, Du Lihua has been actively protecting its legitimate rights and interests through legal means, but unfortunately, due to the provisions of the Trademark Law, the trademark of Guose Fanghua failed to be registered successfully, which made the unscrupulous merchants more unscrupulous in infringing on us! Faced with this unhealthy trend, brand selection adheres to the new direction of innovation: originality and improving copyright awareness! To protect the originality of Hanfu design and the copyright of each design, from 20 19, the national color Fanghua was officially renamed as Du Lihua.