The market has not moved, but trademarks take the lead. Even if a company's brand strategy has the ambition to conquer the world, it must start with a small trademark. As the first step in brand building, trademark application is particularly critical because it is related to the future development of an enterprise. So what is the meaning and importance of trademarks? If we sort it out carefully, we will find that if products and services are the foundation of an enterprise, then the trademark is the solid armor on the outside. Why is this armor so important?

(1) It has the function of distinguishing the origin of goods or services. The use of trademarks can distinguish the most important and essential functions and sources of different goods or services, and guide consumers to recognize the brand for shopping or consumption. In modern society, there are hundreds of manufacturers of the same product, and services with the same performance are everywhere. Which product or service should consumers choose? Trademarks can help consumers achieve identification purposes. Since trademarks are the "face" of goods or services and represent the reputation of producers or operators, trademarks can play a role in guiding consumers to obtain satisfactory goods or services.

(2) It can promote producers or operators to improve the quality of products or services. The quality of goods or services is the basis of trademark reputation. While guiding consumers to recognize the brand for consumption, it also encourages and promotes producers or operators to strive to improve the quality of products or services in order to maintain their trademark reputation. Registered trademarks and designated goods or services interact with each other. Trademark reputation can reflect quality, and stable quality can improve trademark reputation. After consumers repeatedly consume a certain brand of goods or services for a long time, they can develop a sense of consumer trust in their minds. If there is no trademark, consumers will have countless thoughts when making purchases, and even if they are deceived, they will have nowhere to check. The use of registered trademarks for goods or services increases customers' sense of security in consumption items. Even if their consumption is damaged, they can quickly find out the source, file a claim and recover the losses. Although a trademark is not a sign of the quality of goods or services, it can attract consumers to continue to consume the same trademarked goods or services through their consumption practice. Therefore, registered trademarks play a role in ensuring stable quality and promoting quality improvement to a certain extent.

(3) It is conducive to market competition and advertising. People often say: "Trademark is a weapon in business war and a pioneer in opening up the market." The economic development of a country or region can be seen through the number of registered trademarks and well-known trademarks. Because trademarks represent credibility and quality, credibility and quality are related to market share; and the greater the market competitiveness, the higher the economic benefits. Therefore, trademarks are a weapon in commercial war. In order for a product to open up the market and be recognized by consumers, in addition to ensuring the reliability of quality, it must also be advertised through the focus of trademark to stimulate consumers' desire to buy and enable consumers to understand the product in the fastest way. . From this perspective, trademarks are also pioneers in developing markets.

(4) Trademark is an intangible property and a carrier of reputation. Based on reliable product quality, its trademark will become famous far and wide, continue to appreciate in value, and make the economic benefits of the enterprise better and better. Even the administrative division name of its place of origin is not known to people, but its brand name is widely known. In this sense, a registered trademark is a priceless treasure and intangible wealth. In short, a "registered trademark" is the "admission card" for an enterprise's products to enter the market. According to relevant regulations of national ministries and commissions: enterprise products (including industrial products and agricultural and sideline products) entering shopping malls, supermarkets and other sales departments must have a registered trademark. Otherwise, they must have a registered trademark. "Three-no products" are not allowed to enter well-known shopping malls and supermarkets. In other words, products without registered trademarks can only be "off-the-shelf goods". Therefore, do not underestimate her "... As of now, our country has 714,000 agricultural product trademarks and 735 geographical indications were approved and registered, of which 24 geographical indication trademarks were recognized as well-known trademarks by the State Administration for Industry and Commerce. "This reporter recently learned from the International Symposium on Geographical Indications in the Asia-Pacific Region co-organized by the State Administration for Industry and Commerce and the World Intellectual Property Organization in Chongqing.

The conference aims to jointly discuss the legal system of agricultural product trademarks and geographical indications, the registration, use and protection of agricultural product trademarks and geographical indications, and the successful experience in promoting rural economic and social development.

We can see from this that "registered trademark" is very important in life and in this very competitive social environment. Whether an individual or a company only registers its own "trademark". Only then can you have the exclusive right to "trademark". Our trademark will be protected by law. Good-quality goods will continuously expand the visibility of their trademarks, and well-known and reputable trademarks will enhance the market competitiveness of the goods. Products can easily be sold in large shopping malls or supermarkets; they can win the trust of consumers. Registering a trademark gives you greater authority to take legal action against unscrupulous traders who are passing off your trademark.