The attachment refers to the advertiser's company name, status, zip code, telephone, telegraph, and fax numbers. It is convenient for the public to get in touch with advertisers and purchase products. It is usually placed at the bottom of the page or in a secondary position. When using color in advertising, designers must express the theme and creativity of the advertisement and fully demonstrate the charm of color. First of all, various factors of color must be carefully analyzed and studied. Due to differences in life experience, age, cultural background, customs and physiological reactions, people have a certain degree of subjectivity. At the same time, people have different opinions on the symbolic and emotional expression of colors. Many different feelings. In color configuration and color combination design, designers must grasp the cold and warm contrast, light and dark contrast, purity contrast, area contrast, mixture blending, area blending, brightness blending, hue blending, tendency blending, etc. , the color combination should maintain the balance, echo and color order of the picture. The advertising picture should have a clear main color, and the relationship between the graphic color and the ground color should be well handled. Designers should clearly define color positioning. When advertising positioning highlights the trademark, the company's personality and image color must be considered, and color positioning is used to strengthen the public's recognition of it; when advertising positioning highlights the product, the image color of the product must be emphasized. The purpose of color communication is to fully express the individual characteristics and functions of goods and enterprises, so as to suit the aesthetic flow of the commodity consumer market, and to use the creativity of color design to create a more concentrated, stronger and simpler image, and to deepen the public's understanding of advertising information. level of cognition, to achieve the purpose of information dissemination. What are the common illustration artistic styles in clothing design? Can you elaborate? 1. Pop style

Pop style illustration art appeared and became popular in the 20th century. Weft fan, wash cloth, curtain, peach, di tent, fina, random tent, wine and silk curtain ㄆThe rolling strands of the milk are also the ㄆThe rolling strands of the sac account 裣苣苑light G_3]. Andy Warhol is one of the most outstanding figures who contributed most to the expansion of Pop style in the field of fashion design. He pioneered the use of paper, plastic, and artificial leather as basic materials for clothing production, and included them in his illustrations. In order to subvert the traditional design concept, it has distinctive features such as bright colors, avant-garde design concepts and bold color selection. To this day, Pop style illustrations still retain many similarities with Andy Warhol.

2. Abstract style

Usually, abstract style works generally use geometric points, lines, surfaces, circles, triangles, and squares as the main body for in-depth creation, and have unique characteristics in creative style. Typical abstract characteristics. Mondrian was one of the relatively successful early figures in abstract style works. His abstract style creation method was relatively unique, focusing on the use of various rectangular patterns as illustration content, and this type of illustration art form had a profound impact on abstract style. Take the work "Red, Yellow, and Blue" created by the famous French abstract style fashion design master as an example. This work is deeply inspired by Mondrian's abstract style and uses lines, triangles, and rectangles in a variety of colors to give a broad audience a unique art appreciation experience. Feel it and give the work a strong sense of visual impact and novelty.

3. Figurative style

The figurative style is different from the two styles mentioned above. Its graphic features are generally realistic and lifelike. Furthermore, the representation of lines in figurative style works is relatively direct, and can be decoratively generalized, exaggerated and deformed, thereby improving the color sense of the work and highlighting the simplicity and sophistication of the work. Take the famous Italian fashion designer Miuccia Prada as an example. She once had the ability to use illustrations directly in fashion design creation. She can fill her costume design works with illustrations, and her works focus on carefully and delicately creating character shapes, highlighting the The color and splendor of the work[4]. In addition, the lines displayed in the figurative style are relatively elegant, which can give the audience a psychologically dreamlike experience. Especially when used in clothing design, it can effectively improve the sophistication of the design work and give the design work a flexible beauty. The meaning and elements of creative illustration

The creative illustrations in the paper are conceptual illustrations.

1. The meaning of illustration, conceptual art creation using illustration as a medium.

Its essence is an extension and evolution of conceptual art in media, and it is a relatively independent creative method and form separated from art. It is an illustration form that expresses the artist's thoughts in the art form of illustration.

2. The elements of illustration are as follows: purpose and restriction, practicality and popularity, image and intuition, aesthetics and interest, creativity and artistic imagination, diversity and pluralism. change.

Extended information

Conceptual illustration

Conceptual art (IdeaArt) is a Western art school that emerged in the mid-1960s. Conceptual art excludes the plasticity of traditional art and believes that the real work of art is not the material form created by the artist, but a combination of the author's concept or idea.

When a work of art in material form is presented to the audience, the information the audience obtains is no stronger than the concept of a certain thing or the meaning of a certain thing in time and space. Therefore, photos, textbooks, maps, charts, audio tapes, videos and even the artist's body are used as communication media for concepts

Art mainly aims to express the process of concept formation, development and variation.

Conceptual photography, which has developed relatively well in China, is mostly loved by young artists and used to express artistic concepts.

The development experience of art: figurative→imagery→abstract→conceptual

In the 21st century, various art forms have developed side by side. The advent of conceptual art shows that as long as art expresses artists in any medium, Ideas are called art.

The development of illustrations has evolved from illustrations (illustrating text) → illustrations (determining the academic significance of illustrations) → conceptual art (conceptual illustrations) (an art form that expresses the artist’s thoughts).

"Conceptual Illustration" was proposed by the famous illustrator Li Jinru. The concept of conceptual illustration is borrowed from the artistic concepts of conceptual art and conceptual photography to provide learning and communication for artists who express artistic ideas in the form of illustrations.

Reference materials: -Illustrations