Ferrari’s legendary Prancing Horse logo has heroic origins. Francesco Baracca, a highly decorated Italian World War I pilot, first adopted the logo as a personal emblem, spray-painting it on the fuselage of his aircraft.

After the war, Baracca's parents entrusted the Prancing Horse logo to Enzo Ferrari, who placed it on a yellow (the color of Modena) shield background as the team's symbol.