a boss said: dealing with inventory should be quick, tough and accurate. You know, the recovered funds are the profits. Although there is some truth, there is another problem. How to deal with it? Today, when there is a serious overproduction, there are calls for discounts everywhere. It is often wishful thinking to deal with inventory. Discounting and reducing prices will inevitably affect the overall image of the brand and the price system, and reduce customers' loyalty to the products. Don't discount, clothing products are too easy to fall behind, and will only depreciate more and more in the warehouse, and eventually become a pile of waste cloth. At present, the main methods to deal with the inventory of Fandou brand children's wear are as follows: first, set up a special sale in a big shopping mall or set up a special store. Major shopping malls in some large and medium-sized cities generally set up special sales for some brands to sell goods at special prices to attract customers' popularity. The sale sales of many brands have even exceeded the sales of regular-priced products. After all, the wallets of ordinary people in China are not so bulging, so the market for brand products with special prices is still quite large. Some consumers have also formed this consumption habit, and they don't buy it unless they are discounted. Second, as a promotional gift, this method can mainly stimulate dealers to purchase more goods as a more effective means of channel reward. However, if it is not properly managed, it is easy for dealers to sell off special-priced goods at will, thus affecting the brand image. Moreover, the existence of too many special-priced goods will inevitably affect the sales of dealers' regular-priced goods. Third, changing the trademark to other brands for sale is a good way to deal with the inventory, which can effectively reduce the damage to the brand image caused by the special price treatment, but it also brings a lot of management difficulties. Moreover, after all, the inventory is unsalable, and it is unknown whether the trademark can be sold. Moreover, consumers will also be suspicious of whether the trademark is counterfeit, which will have a certain impact on the original brand. 4. Changing the distribution channels and selling many brands in the wholesale market. On the one hand, they sell in large and medium-sized shopping malls and specialty stores, on the other hand, they operate in the wholesale market, and the unit price of products is quite different. This is also their business strategy. Some old models that are relatively unsalable are circulated in the wholesale market at lower prices, while the monopoly system maintains relatively stable prices and establishes the overall image of the brand. Because they are facing different levels of consumers, on the surface, they seem to be interested in the brand. However, the overall image and price system of the brand are easy to be disordered, and it is also easy to cause contradictions between shopping malls and wholesalers. 5. Attract customers as bargains in the store. Most garment enterprises do not have the strength and are unwilling to open another special sale, so they usually set up floats in the main store to sell special products. This way, in fact, is very contradictory, which has a direct impact on the image of the main store and makes people doubt the price of the brand. In this way, the brand effect that has been accumulated hard is often diluted by special offers. However, many brands have adopted this method, and ordinary enterprises have neglected to consider so much. 6. Export to underdeveloped countries. Such enterprises often need greater sales energy and good export experience and ability. Or have a good cooperative relationship with foreign trade companies. The vast majority of garment enterprises do not have the ability to export. Therefore, this method can only be adopted by a few large enterprises.